#Throwback Thursday “Remembering The Mission”
By Samuel Tufenkian, Nico Torres, Aaron Lopez, and Abby Bailey
“Yeah, it’s changed a lot - but I would never leave. I love it here! It has the best weather in the city…..Even if the culture leaves, I want to stay ‘cause I have the culture, and I can pass it on to someone else.” - Marisol, Barista at Philz Coffee
The Mission is traditionally known as a close-knit, Latino community, but it has been experiencing a huge shift in culture and business because of gentrification. Every person we interviewed mentioned this significant cultural change, as did Marisol, a barista at Philz Coffee, who has lived in The Mission her entire life.
The community seems to be struggling to hold on to its cultural heritage. A Barber told us about significant issues he's seen surface over the last 30 years; not surprisingly, he pointed out skyrocketing housing prices. Speaking slowly as if to bask in the glory of the memory, he also painted a picture for us of what Divisadero Street used to look like, another neighborhood following a similar path of The Mission.
Despite the challenges of gentrification in The Mission, we noticed many positive signs.
Long time residents of The Mission continue to celebrate many aspects of the Latino culture and traditions. The Mission neighborhood still hosts family-owned businesses, Latino-owned stores, and creative expression such as street art and the colorful, political murals found throughout the district.
(Edited by Karen Andrews)














