Westerly Digital

Mobile responsive e-email. 

Those are the click through rates for the emails I design and build for GameChanger.

These are NOT the open rates. 

Two column template on desktop that shrinks to one column when viewed in mobile.

An email that looks good across all browsers! Mobile and desktop.

Image 1 is iPhone.

Image 2 is Android.

Again, simple yet direct. If you're screenshots and images do the talking, let them. 

Cut Left - Thumbnails - 540 Image

This template is recycled a lot. It's used whenever our grassroots marketing team head to events to meet coaches. 

Without a hyper targeted list, we try to use the email to get people who aren't attending the event to sign up with GameChanger. 

Our grassroots team is very effective at these events. If they're able to get a 1-1 demo, it's usually a done deal. 

Lots of factors at play here.

1) The product is free for coaches (Coaches are the ones who attend the events).

2) The product makes coaches lives easier and saves them a ton of time.

3) The coaches aren't actually the ones who interact with the app. They're assistants do.

Simple design with focus on the images. We at GameChanger are lucky because the product does a lot of the talking for itself. 

The goal of this email was to show some of the under-hood features of the product. We try to use digestible bullet points when possible, but these features require a little explanation.