Weg Works

Someone abandons a cart. The segment updates instantly. The ad is suppressed. An email (or journey) fires.

All before they even close the tab.

That’s not optimization—that’s a completely different customer experience model.

This is where personalization stops being batch-driven and starts being behavioral.

If you’re trying to understand how Real-Time CDP actually works under the hood (and where it doesn’t), here’s a practical breakdown:

And to be fair—there are real benefits.

But the sales deck skips a few uncomfortable truths.

Not every customization migrates cleanly. The pricing model works very differently than on-prem or AMS. And some legacy features you may rely on… just don’t exist anymore.

We’ve helped multiple enterprise teams make this move, and the biggest mistakes happen before contracts are signed—not during migration.

If you’re evaluating AEM Cloud, here’s what you actually need to understand: • what breaks • what needs refactoring • what Adobe won’t tell you until late

They’re bad because your emails never made it to the inbox.

Deliverability is the quiet killer of email programs. No flashy dashboards. No obvious errors. Just… emails landing in spam (or disappearing entirely).

And most teams don’t notice until it’s too late—like after a domain gets blacklisted.

Before you tweak copy or run another A/B test, make sure the basics aren’t broken:

• SPF, DKIM, DMARC actually set up correctly • Clean lists (yes, it matters more than you think) • Sender reputation signals ISPs care about • The real reasons spam filters flag your emails

If email is part of your growth strategy, this stuff isn’t optional.