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It’s just a month passed in the New Year, and as always there will be some or the other changes in the field of technology. Every year brings some new trends and opportunities to the ever changing eCommerce community; no one can be very certain about the evolving trends. But according to some logical estimation, we can make some predictions on the current trends of eCommerce.

Three popular eCommerce trends we could expect to see in 2015:

1. Increased mobile responsiveness:

Though tablets and smartphones have been distributed widely throughout the world for quite some years now, the potential for eCommerce activity on mobile devices is still in the beginning. Several eCommerce stores still depend on their websites as it’s their main selling point. The number of mobile friendly websites is increasing day by day, but accessing the web via mobile browsers is still inconvenient on most of the smartphones.

So one of the biggest trends you can expect in 2015 is that the increase of mobile apps as the means of selling merchandise. Also the improvements in the usability of such applications like processing payments and restoring payment information. So people are excited to see how payment details restoration becomes easier and secure on mobile apps.

2. Social eCommerce:

It’s certainly not a thing to be hidden that most of the purchases are influenced by comments, recommendations and other user generated contents available on social media. So the eCommerce trends in this year are sure to include a very close relationship between eCommerce platforms and social media.

Not to be wondered if we see Twitter, Facebook and Pinterest pages are turning into eCommerce stores that sell products. Here the users can enjoy their shopping experience without having to get out of the comfort zone called “social media”. Obviously each and every purchase would generate an automated post which informs the buyer’s friends about the purchase.

3. Niche-based Marketplaces:

As many marketplace platforms like eBay, etsy, Amazon and others have seen a huge success with Amazon dominating about 28% of online searches in US, we can surely see an increase in niche based marketplaces which are built using Magento or any other platforms. Here both the vendors and suppliers unite to provide variety of products to their customers.

As such marketplaces can become potentially huge; they will be more likely to invest on advanced mobile technologies like marketing, content writing, advertising, payment processing, shipment and more. So try to be the first one in your niche to have a multi-vendor marketplace on Magento or any other eCommerce platforms.

WordPress Confirmed as the Most Dominant Blogging Platform

Blogging, as most online marketers have realized, is a main concern. Modern content marketing trumps pay-per-clicking campaigns, aids boost social medial experience, and climbs search result page rankings. Picking the most influential blogging platform, however, is a first step.

Blogger, Tumblr, Medium, Quora, and other platforms fall short of WordPress. Not only accounts are free on WordPress, the podium is very functional, user-friendly, and versatile for non-tech-savvy writers and marketers.

Why WordPress Wins?

WordPress simplifies many intricate marketing policies; Search Engine Optimization (SEO) for instance, is frequently misunderstood or over-utilized by companies. Whether you are experienced in SEO or not, WordPress is authoritative sufficient to aid any blog attain its greatest potential. WordPress is even supported by Google, a megalithic entity that is normally against all things SEO.

SEO relates to keywords. Keywords are the way people find information on the Web, and these days that info is normally picked up through blogs. WordPress enables users to upload their posts and carry out backend SEO without any difficulty. It’s all based on keywords, as stated, and getting those keywords really affects the topics writers write about.

With Google Hummingbird, the search engine’s latest algorithm, Web surfers are capable of retrieving semantic search results. This means phrases like, “Where can I find an outlet mall in my area?” are simpler to search for than, “Outlet malls in San Francisco.” This is linked to Google’s push for voice-activated searching, and keywords play a major role here.

Writers want to find keywords that are well-liked, apt, and summarize the purpose of the blog and the business writing it. When you are seeking topics, reflect on checking out what the competition is blogging about, employing earlier analytical information to see how old blogs performed, and even Google potential topics to see how other blogs rank. The plan is to get keywords that Web users will look for.

Other than SEO, WordPress makes content simple. The most influential blogging platform doesn’t need marketers to comprehend HTML or Web-editing tools. As an alternative, writers can employ WordPress’ built-in tools for making intriguing and original pages. The same goes for extensions. The platform has many pre-made designs for a minimum cost.

WordPress also has matchless support. The blog company’s developer and support staff are capable of helping you attempt new things on the platform and make best use of a blog’s true potential. Better yet, WordPress is made for sharing.

Sharing the News

With Facebook, LinkedIn, Google+, Twitter, and other tie-ins, users can simply allocate their posts through numerous social media channels. With built-in plugins for auto-sharing and liking, all bloggers have to do is write interesting content that readers want to endorse.

Another thing bloggers should remember is Google Authorship. Since Google started Hummingbird, the search engine has begun to endorse Google+ authors with blogs. You can tie your blogs to your Google+, which boosts the probability of them showing up on search engine result pages. When a searcher clicks your authorship profile, he or she is headed to a directory of other blogs you have written.

Accessibility

Yes — the most influential blogging platform is free. There are pay-for-service alternatives, though novice bloggers don’t have to worry about being charged for anything. The platform is also very simple to learn how to employ and optimize. More often than not, companies directly tie their created content to their websites. With plugins, it is easy to keep sites revised with fresh blog content directly from WordPress.

Web-Building

Like Facebook, WordPress sites can work as a second or even primary website. This is helpful for smaller companies who are presently building Web-based assets or don’t need a full-on website in the first place. Through WordPress, marketers can create:

Landing pages

Sales information

In-depth articles

Online directories

Newsletters

E-commerce tie-ins

WordPress, owing to its flexibility, is also valued by readers and other companies. With the most influential blogging platform in your corner, you no longer have to be anxious “What platform is best” or understanding how to optimize websites.