Synclarity

LinkedIn is a great platform for B2B marketing and one of the fastest-growing social media networks. It efficiently creates the solidly professional network that every business seeks and has already established itself as an essential component of digital marketing. LinkedIn also accounts for 46% of social media traffic to B2B business sites.

Repurposing content is an easy and simple way to recycle a macro piece of content and turn it into micro pieces which can be distributed across platforms.

LinkedIn has slowly but steadily crawled to the top and become the most preferred social platform for company growth.

Over the years, Apple has been quite vocal and visual with all of their product launches enough to make a space of their own in your mind - talk of top-of-the-mind brand awareness.

LinkedIn is a valuable resource for businesses that are looking to hire top talent, generate leads, or raise brand awareness. Given the current social media landscape, it's no surprise that many businesses are increasing their LinkedIn marketing efforts.

With the new, 'Boost' option, LinkedIn makes it easier for marketers to boost the reach of their articles just like facebook. The feature aims to convert organic Page updates into sponsored ads

Almost all of us are accustomed to recurring payments/subscriptions in some form or the other. The option of auto payment has simplified our lives with a quick no-intervention way to pay for bills, entertainment, services, etc.

According to Google, “A Bumper ad is a six-second video format best suited to control brand reach and frequency. These are accessible through Google Ads as an add-on to traditional campaigns and sold on a CPM basis.

Marketing on Instagram is a popular way brands connect with their audiences. They do so with visuals. It has gained popularity as it’s an easier method for brands to display their cultures, engage with customers, and show off products in a new light.

We see a lot of updates by Instagram for its users to keep them hooked to its app. Here it is once again. Instagram has come up with two new features for its stories.

LinkedIn has started a live-streaming option for company pages. Earlier, the LinkedIn Live option was available only in the US to selected users; but now, it is open to any company page.

Snapchat now moves forward with its new Snapchat Scan ad option. The scan option enables users to 'scan' a brand logo in order to offer a unique and branded AR experience. But the Scan option is currently available for iOS devices only.

Pinterest is an excellent platform to browse and save inspiration for DIY projects, recipes, decorations, fashion and much more.

The novel coronavirus has bought the world to its knees. Travel is banned, the Olympics is delayed and even entire countries are locked down to prevent further spread. It isn’t surprising that businesses aren't immune to the effect of COVID-19 crises.

Many of us can recall the first cell phone generation- they were huge, clunky and costly but they gave us a degree of connectivity that we never had before. Now, we have smartphones that have replaced so many devices in our lives.

Today, every touchpoint that one has with a brand is a data point that can be tracked and measured. We're dealing with an incredible amount of data, and it is imperative to handle, process, analyze, mine insights, and finally optimize our campaigns.

Microsoft Advertising has launched a new feature called ‘Experiments’ that lets advertisers test their campaign changes confidently.