Why I Stopped Buying Cheap and Started Buying Canadian
I used to buy on price. Most of us do. A bag for $40. A wallet for $15. Replace it in two years, repeat. It felt rational — why spend more when cheaper works? Then I applied the same logic I use in investing: what’s the actual cost over time? A $40 bag replaced every two years costs $200 over a decade. A $200 bag that lasts ten years costs the same — but carries you differently. It ages with…
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