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The Grocery Shoppers Experience 
The mobile project I chose to explore was the grocery shopper app. I first researched the main pain-points of shoppers by sourcing different articles that talked about the past, present and future of grocery shopping and monitored the constant complaints/wishes throughout the articles. What I discovered is even with the advancement of technology not much has changed as far as the grocery shopping experience, which leaves a lot of room for innovation. Common Challenges & Pain Points The top re-occuring nuisances that stood out my research as fas as shoppers complaints were: • Healthy Food vs. Junk Food • Price - Long Lines/Check After I pinpointed the main problems, in order to better understand how to go about alleviating these challenges I looked into how the order of operation works on the retail side and how it might play a role on the grocery shoppers experience and thus the creation of the app. I asked questions like: • Would the app be more effective being created from the outside in or the inside out based on the user? • Which is more inexpensive yet effective? • How does it build community? All 3 of these questions lead to the same point — building a grocery app that feels more like a relationship/community rather than a grocery app. How would it look? Most of the grocery apps that I saw during my research focused on either a shopping list and/or delivery. Though these features should and would be available within the new app I would build an interactive app which main function would be to help : 1. Cut down shopping time by plotting a grocery route based on the users food selection and store (Uber-type AI) 2. Price and health check comparison within the specific stores and between different stores (Health Coach Type) 3. Pre-check out check out (permission from stores) In Conclusion The grocery business is all about serving the consumers. In order to serve them it’s important to understand the consumer behavior and relationship towards the products they purchase . The current problem with the mobile grocery store app is its functionality and unpredictability. This grocery store app would be built to resemble that of a social network and community and used to collect complex user behavior and habit analytics that can then help to devise more lucrative strategies.

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