Wander Witty

Sustainability Marketing has taken centre stage, especially as the world reels from the consequences of the pandemic. Sustainability Marketing translates into – as cited in Eagle (2015) – a triple bottom line responsibility implying that the success of a business is assessed not only on economic performance but also on its environmental and societal impact (Sheth et al., 2011). Rotfeld and Taylor…

Company Overview: Airtel is an Indian Telecommunications MNE and flagship company of the Bharti Group headquartered in New Delhi, India. Bharti Airtel was founded by Mr Sunil Bharti Mittal on 7th July 1995 and incorporated under Bharti Enterprises. Mr Sunil Mittal is credited to be one of the first Indian entrepreneurs to identify the opportunity in the telecom sector. He successfully won his…

A Consumer is someone who has identified a need or a desire (Solomon, 2020, p.23) and is out at the marketplace to fulfil that need or desire. Behaviourism is the study of the journey a consumer goes through during his/her consumption process. But why do we need to talk about Consumer Behaviour at all? As Drucker said, “to start with the customer’s utility, with what the customer buys, with what…

When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? Hubhttps://blog.hubspot.com/service/what-is-customer-experienceSpot defines customer experience as “The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey.” Customer experience has a…

In today’s hyper-competitive digital landscape, businesses are asking an essential question: Is my paid advertising spend driving real returns? Paid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That’s only meant to increase as Statista predicts a YoY growth of 11% through 2021. Around 58% of marketers consider social media advertising to be an important…