visualastheticsofconsumerism

First impression: Pillows with striped pattern in the colors coral, green, gray and blue. White tassels on the end

Design Asthetic: Light washed out colors indicate a water washed or sun bleached look look. The Asthetic looks beach resort esque given the muted washed out but bright color palette

Audience: Those either near the coast those trying to emulate the asthetic and feel of a beach or resort or west coast influence

First impression: Candles in a verity of colors that connotate a tropical Asthetic. Names of the candles correspond with the candles going further to indicate beachy tropical aesthetics in the names Canopy, Rattan, Champagne and Daybed, selling the consumer ideas of luxury, vacation and tropical beach vibes

Design: Beach/Vacation

Audience: Color choice and domesticity of item indicate a more feminine audience looking for relaxation luxury and ease

First impression: assortment of Fanny packs and backpacks in bright colors and patterns. Fanny packs and backpacks are popular right now

Design Asthetic: Flora leaves and cheeta print create an earthy foresty vibe. Bright colors catch the eye. All of the products. Are pretty small and light weight

Audience: The color and items suggest a young adult audience but I could see anyone really going for this. The items also could suggest an outting a vacation, I would say audiences planning on vacationing as well

First impression: This package included white sage lavavender and selenite, socks, a book called the New Girl Code and green tea

Design Asthetic: Pink Green Yellow and Earthy tones

Audience: New Age Girls and Venture Capitalist Women

First Impression: These are an assortment of dog accessories. Half are for cleaning off a dogs paw the other half is for holding dog treats

Design Asthetic: Blue and Green and made of durable runners and plastics reminiscent of a water bottle

Audience: Dog owners

First impression: Another wicker basket. The material isn’t durable, perhaps because it’s not meant to last or meant to promote a lifestyle of rebuying items

Design Asthetic: Flimsy wicker

Audience: Home owners, Vacation goers, unclear

First impression: These are towels and floor mats. 100% cotton

Design Asthetic: Neutral sandy beachy colors like blue, tans, black and brown highlighted

Audience: No clear audience

First impression: Wicker Basket that’s suppose to go over food to cover it I believe

Design Asthetic: Beachy

Audience: People Coastal, Beach goers, Luxury livers

First impression: Two suitcases in bright colors that feel feminized. Very light weight

Design Asthetic: Colors are bright, bold and neon. Colors feel feminized with a focus on pink and red.

Audience: Vacation goers

First impression: The Lamps on the right were kind of cool, there’s no buttons you just tap the top and it turns on. Seems to promote ease of use. The ones on the left are just in avant-garde geometric shapes. Products go beyond function and also focus on artistic look

Design Asthetic: Both are visually interesting, one one in shape the other in sleekness and color

Audience: Upper class, Artsy people, not a clue

First impression: Casserole and cook out bag. Meant to fashionably store hot foods. Feels partially pointless but seems to be meant to aid in ease of use

Design Asthetic: bright colorful prints that are relively neutral in pattern and shape

Audience: Mother’s, People who cook, people who attend dinner parties and potlucks regularly, home makers

First impression: This is a selfie drone, I’m kind of horrified by it. Very small and hard to use

Design: Its sleek and black and portable

Audience: People who take selfies, those with a lot of disposable income, photographers who want to take pictures from highup

First impression: This is a generic wicker bag but it’s marketed though a luxury bag brand named ASHA. The bags large in size and was with the Mother’s Day items.

Design aesthetic: The asthetic of the bag seems beachy and luxury. Maybe resort wear

Audience: Vacation goers, women

First impression: This bike is so small it literally can’t be for anyone older then 5. Notice it has no training wheels, pedals or chains. This bike is marketed as a “balance bike” for young children. I’m genuinely unsure of how a child would use it

Design Asthetic: The color choice and wicker basket is earthy and reminiscent of older times

Audience: I people with young children or grandparents