Digital marketing can be defined as "anywhere from Instagram to SEO, and everything in between". This is because digital marketing goes beyond the foundation of SEO and social media to include video, mobile, apps, e-commerce and electronic communications. There are various origins of digital marketing. The most common ancestor is Direct Marketing. Digital Marketing can be seen as a more direct way of communicating with your audience. The change that has occurred in communications forever has changed the way marketing is
done. It is now very important for businesses to adapt. They must find innovative ways to stay competitive in a digital world where the customer can get nearly any product instantly from thousands of retailers with the push of a button. Global competition between internet marketers means everyone is working faster and smarter to capture your audience's attention, so whatever your message or cause, you need a way to promote it.