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The mobile technology is changing the entire landscape of the eCommerce marketplace. However, with approximately over 1500 apps being launched every day, keeping up with the competition is quite a task. Focusing on the mobile app development and creating a great app is just the beginning. It is followed by a clever marketing strategy and targeting the right user base. Mobile is a very powerful place to connect with your customers. Compelling the consumer to install the app is only half the battle won. The real challenge is to retain your current user base and getting new ones added to the database.

Since mobile is a very personal medium, it is more prone to basic mistakes by the marketers. Here's a list of few common mistakes that you need to take care of while marketing your eCommerce mobile app. Check them out.

Mistake 1: Not having a marketing strategy

An efficient marketing plan is as important to your app as the troop is to their king. Research well and get an insight of the strategy adopted by the similar apps. Create a database of the potential customers and the market opportunities. The initial downloads are not enough. Retention is one of the most prominent problems in the mobile app ecosystem. As per Kissmetrics, 90% of the people who download your app are gone within 6 months. The process of keeping the customers in sync with your app should be an onboarding process. Hence, even the marketing strategy should be an ongoing process.

Mistake 2: Do not ask for too much information while registration

The initial information about the customer is essential for the making the user experience personalized. However, the user information is an invaluable marketing resource and asking for too many personal details may hit hard on your conversion rates. Too many questions and lengthy registration forms can turn the customers off. Keep the logins as simple as possible. Instead of asking for their address, email ids and others, provide them the option of Facebook login. Deploy simple ways of making the transition. Ensure that all people need to provide are their first names, last names, their email ids and choose passwords.

Mistake 3: Know the difference between mobile website and an app

The web application and the mobile apps are the two different things. So, the marketing strategies should move your mobile vision forward. For instance, don't just advertise and optimize the position of your app on Google. Make your marketing strategy mobile friendly and use the platforms that people usually access through their smartphones. Other than this, choose a particular store like Apple or Google Play to launch your app. However, the design to the UX should not depend upon that particular platform. This may result in low engagement and uninstalls. Understand what works on each platform and customize your app marketing for each platform accordingly.

Mistake 4: Do not be ignorant about your customer behavior

What customers want from your mobile app', 'why they use it', 'how they use it', and 'when they use it' are some of the questions that need to be answered. Every marketer should be aware of the customer and market behavior. Don't just assume that your customers will return to your store if they have installed it once. You need to re-connect and keep them engaged. Provide discounts, rewards and coupon codes available only through the mobile app. Give them the reasons to delve into your store. Mobile apps provide a nice connecting opportunity in the form of Push Messages. Utilize push messages to be in touch with the users.

Mistake 5: Ignoring the customer base

When the app installed, you are at an arms distance from your prospective customer. Invest some time in researching the customer base. This will provide you an insight of the requirements of your customers and will allow you to engage with them in a better way. Use the database for creating the two-way communication within the app. Provide them with a communication tool that can take their feedback and provide a solution for their queries. Not listening to their problems can frustrate the users.

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