Unreal Web SEO

Search Engine Optimization In 2016 : How It Impacts Your Content Strategy -  We’re once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. 

TOP 10 ESSENTIAL SEO TIPS FOR YOUR WEBSITE -  After spending plenty hours doing keyword research via “Keyword Planner”  for your SEO campaign, your next step is to apply SEO to your website but before you begin to move forward, here are 10 helpful tips to achieve your SEO goals.

Can Marketing Automation Predict the Future? From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is something you do on a small scale every day.

3 Key Truths about Marketing Automation -How to Choose the Right System

To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and where it’s diverged to fill a variety of niches. The market has specialized, allowing clients to choose from an ever wider range of marketing automation services that fit their needs precisely.

Marketing Automation Must-Haves -  Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs starts with a thorough understanding of what you want the technology to do and how you want your system to grow. Here’s a list of what you should consider when you’re in the market for marketing automation solutions.

When Is Data Clean Enough? Data hygiene is an essential part of modern marketing.  With clean data, you’re able to craft targeted messages and deliver them to precisely the audience that’s most receptive. Scrubbing away invalid email addresses, merging duplicate records, and purging files of incorrectly entered data are necessary steps to deliver a specific message where it needs to go.

Finding the Right Database Marketing Solution for Your Business

http://www.reachmarketing.com/finding-the-right-database-marketing-solution-for-your-business/

Cut Lead Gen Costs with Inbound Marketing-

u probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on paid search, banner ads, and direct mail marketing, and you can combine those figures with the results each channel produces to derive your cost. It’s with inbound marketing that assessing costs gets murky – yet this is also the area in which you can achieve a far higher return on your marketing investment.

Solving the Data Integration Puzzle

To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data coming into your CRM or marketing automation system, you need database management protocols that keep quality high. An essential element of data quality is data integration, yet it’s one of the most overlooked aspects of data-driven marketing.

Segmentation Brings You Together with Your Customers -  Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging?  But segmentation is essential to data-driven marketing. It gives your customers the best service you can offer from the moment they encounter you to their decision to buy and beyond.

Boost Blog Traffic to Supercharge Lead Gen - make your blog matter !

Guiding the Digital Experience through Marketing Automation -  Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with ease. That’s a benefit to buyers too; they have ready access to the answers they need at every step of the process with nurture programs geared to their progress toward a buying decision.

5 Tips for After Flooring Installation - Keep your floor looking great!

Evolving with Your Marketing Automation Software -  Marketing automation is itself the product of years of technological and business evolution.

Looking under the Hood of Your Marketing Database-  Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives your marketing strategy when it’s properly organized and managed. Relational databases bring together diverse sets of data and show you how they interact with one another.