usagi

Hey if you ever thought “where tf did emos come from???” then here you go. I decided to do some research on this useless information rather than do homework!

I’m sorry this is so long for some reason the “read more” thing won’t work.

2000’s

Although emo is commonly mistaken for goth today, it didn’t originally come from goth. Emo was originally described as “geek chic” and was popular among the nerdy crowd. Bright v-neck sweaters, white dress shirts, fitted jeans, and horn-rimmed glasses were worn for the emo look. For those going for a slightly edgier look; hair was dyed black, tight t shirts, and darker make up (for girls, boys didn’t wear makeup quite yet) were worn.

As you can see from the magazine cover above, the 2000’s emo actually looks more like 2010’s hipsters, which I kind of find hilarious.

2005

During the mid-2000’s emo started becoming mainstream, and that’s when it started becoming more of a dark alternative look.

Emo fashion now included skinny jeans, tight band t shirts, studded belts, fingerless gloves (sometimes with bright colours),converse & vans, and black wrist bands. The rim-horned glasses remained in style and some still wore v-neck sweaters, but they were no longer in bright colours. Emo hair was still dyed black, but now came with large bangs that swooped down and covered half or more of the face.

2010

Around 2008, 2009, and 2010 emo fashion became a lot more exaggerated. Makeup became darker and thicker, hair became larger with different colours added, and suddenly everyone became obsessed with checkers and stripes.

Because it had been popular for a couple of years already, people started getting a lot more creative. Converse shoes that went up to your knees, hair you thought only anime could achieve, plus some of the original geeky things were coming back (like ties and fedoras).

2015

Around 2015, emo fashion started looking more clean and less all over the place.

Hair being dyed one or more unsual colours, makeup was less messy and based more on mainstream trends (winged eyeliner, thick arvhed eyebrows, etc.), and by then emo kind of branched off it’s own unofficial sub genres.

Trend Analysis

For the longest time designers and brands have been relying on trend reports and market analysis data to figure out what's next for them, thinking about what the consumers will want, what trend will be the next big thing, what should they invest in next? and gathering that data manually is a hard job and not 100% accurate since there is billions of data to gather across many different social medias and outside social media too, but AI has made this a easier and more accurate job, as AI can run through many data and compile the research much quicker to figure out what is trending across the world, in the different places, with different social groups and etc.

Marketing

AI is a powerful tool when it comes to marketing, they can be used to personalize campaigns and appeal to the public more easily, that's why we have been seeing a lot more of virtual mascots for brands in their marketing campaign, in Brazil for example, many brands have optioned for a virtual persona to interact and promote their products on social media, where the characters become an important and iconic figure for the country where they do collabs with one another and even get fan art on twitter. (tweet from 2022 reporting a "beef" between virtual brand personas). According to data retrieved from The value of getting personalization right—or wrong—is multiplying | McKinsey, companies that use AI to personalize their marketing strategy have a 40 percent increase revenue compared to companies that don't. With the right prompts and research these brands can use AI to help them enhance their websites with colors, layouts, and designs that appeal to the customers they are aiming for, making it a much easier and faster task.

Consumer experience

The most common way we see AI in this section is when we need help to talk to someone and the company gives us an AI chat bot to fix the problem at hand, and to be honest, I am not the biggest fan of that, but the use of AI in consumer experience could go much further.

It's undeniable that the AI chat bot has helped many people around the world, specially if the brand has one with multilingual support, but what else can be done in that section? AI can make product descriptions based on past successful sales posts/reviews, it can offer personalized web pages and descriptions to fit the consumer using the website, AI can even be used as a personal online stylist to help you find more items that could match with the garment or item you are buying and even make it possible for the online consumer to try on the items they are interested in buying.

Conclusion

For my first post, i just want to introduce the most common uses of AI in the fashion industry as of right now, as it is something that has been growing since 2023, and even more in 2024 as it is a tool being integrated in many parts of the industry.

Sustainability - AI have been helping a lot with waste control in the fashion industry, as it is one of the most pollutive contributes, AI can control fabric and water waste, pollution and carbon emissions by measuring environmental metrics during garment production.

AR - One of the biggest news in online shopping is the augmented reality-based shopping tool which makes clients be able to try and experience the garments and accessories virtually almost as if they are in person, something Burberry already implemented in their online shopping experience, making a more inclusive space for online shoppers who can't see themselves in the base models used by companies to showcase their items.

Creativity and Design - Some brands already started using AI tools to to create new designs that appeal to their customers using a trained AI with millions of research and inspiration from the brand themselves to create new designs, silhouettes, color palettes and more. FIT students already worked with AI in classes to create designs and explore the tool and creativity.

Trend Forecasting - For a long time people in the industry had to analyze and study fashion runways, street fashion and pop culture to predict trends a year ahead, and now with AI that can be made in a more quick and efficient way with AI being able to analyze all those things AND millions of social media posts, sales and search data to make trend forecasting easier and more accurate.

Photoshoots - Photography and fashion have always walked side by side, and now with AI is no different, companies can use AI to create new and exciting ways to express art, fashion and photography. The AI in this case is used to enhance the experience, push boundaries and redefine the concept of fashion photoshoots, one example is Vogue Italia's May 2024 with Bella Hadid.