(UB)

Young Suri boy with flowers by Dietmar Temps

- Fashion in Dakar. Dakar , Senegal 01′.

Two-Part “Blossom” Campaign - A Collection By Lebogang Mokgoko.

Emerging Pretoria photographer and designer Lebogang Mokgoko has unveiled his first official campaign, titled #1Campaign and #2Campaign, for his long-awaited debut collection Blossom.

Blossom sees Mokgoko teaming up with the Johannesburg creative duo Keletso Nkabiti and Lunga Ntila behind the camera, and frequent collaborator Size Mbiza for art direction.

#1Campaign served as a teaser as the full lookbook released at the end of June. Shot in different tones, Mokgoko described the two-part campaign as a “series of nostalgic moments” abstractly captured.

Set between a bright room full of antiques and a spacious and sparse wooded area, man-made classic design and the natural world inform both the backdrop and central inspiration of the campaign. In #2Campaign below, muted ‘granny florals’ serve as the central textile in the collection. But instead of dated or vintage designs, the garments mirror shapes and cuts associated with street wear clothing. Where his previous photoshoot Buds with Buds was playful and full of sharp colours, #1Campaign is warm and intimate, #2Campaign sombre and gloomy.