The featured advertisement displays three flavors of Starbuck’s renowned Frappuccino, a crowd favorite known far and wide. Whether you are a thirsty rookie looking for a treat, or a regular with a daily order; Starbucks has you covered. The familiar Starbucks logo is easily recognized and the brand well established. This summer-themed advertisement is especially eye catching and uses a variety of marketing techniques to appeal to the senses. Not only does the colorful graphic make your mouth water, it also displays the coffee shop’s classic trademark symbol loud and clear. The companies’ logo is a focal point of the advertisement; the Starbucks brand is represented on each cup, giving it power and status. Psychographic factors such as lifestyle and social class are introduced as the idea of a Starbucks cup holding meaning becomes relevant. It becomes obvious that in addition to the blended drink, the cup itself is also being sold. The repetition of the logo makes it easily recognized, leaving a lasting impression. The spectator has fulfilled the advertisement’s main goal, to fall victim of the Starbucks Empire. As a dedicated Starbucks consumer, gold card and all! I admit the company does offer more than the typical coffee shop. A new app that allows you to personalize drinks from the palm of your hand, and pay with a simple scan of your smartphone screen, pretty convenient! Seasonal collections of decorated to-go cups and funky mugs. The renowned seasonal favourites, including special flavors, just in time for each holiday. Who could resist these enticing marketing strategies, cleverly developed sugar coating masking the real question. What is the company's revenue actually based on, the ideology and image or the concoction in your cup?
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