“Some of the core elements may be similar (to Turntable), I’ll grant you that, but our goals for the site are much different,” said Rolling co-founder and former Google senior software engineer Tim Zhou in an interview with VentureBeat. “We are going for a much more social angle here. The end goal is not to become a music curation tool.”
“We’re more interested in building a social space for communication, where people can hang out, chat, play card games, listen to music or whatever,” Zhou said. “Music is the initial wedge, but we want to branch out,” he said, making reference to integrating YouTube videos to play in the background while people chat in one of the rooms.
All well and good, and I encourage them to branch out. Â However, it seems a little fishy to me that they decided to launch their service ONLY with music - not to mention they basically made their site, well, exactly like turntable.fm (as the article describes...)
Like Turntable.fm, Rolling.fm users can only access the service through Facebook. Rolling also turns its users into personalized cartoon-ish avatars that can access virtual music rooms where a handful of DJs play songs from a particular genre, interest or locality.
And again, like Turntable.fm, Rolling allows the audience to vote on each song. If enough people hate the song selection, it gets skipped in favor of the next DJ in line. When people like a song, points are awarded to DJ, who can redeem them for avatar upgrades.
Yet Zhou claims he came up with the idea on his own:
“Once we figured out what we wanted to do, we discovered Turntable.fm, which had just launched not even a month ago,” Zhou said. “At first we were distraught since someone was already occupying the space. But ultimately we decided that, that shouldn’t deter us from jumping in anyways.”
More like, "it shouldn't deter us from copying turntable.fm."
I love the idea of social music, and I hope people continue to explore the idea with their own unique twists. Â Right now, rolling.fm doesn't really have that. Â Sure, you can privately chat with a Facebook friend, but that's such a minor feature I don't see how it makes rolling.fm significantly different. Â I do think Zhou's vision for rolling.fm sounds cool. Â But that's not what it is right now. Â Right now it is a complete turntable.fm ripoff, and until I actually see these other potential features (videos, games, etc), that's how I'll think of it.
For instance, Rolling’s point system subtracts points from a DJ if they play a song that the room doesn’t like. By contrast, Turntable.fm’s points can only be gained and/or redeemed. This poses a problem because the most of the extremely popular music rooms are always dominated by a handful of the same Turntable.fm DJs. Rolling avoids this problem by kicking DJs off the virtual stage after their second skipped track.
Actually, if a DJ has their song skipped three times in a row on turntable, they're also kicked off stage. Â So that isn't a unique feature to rolling.fm. Â
One bonus point for rolling, though -
Another big feature that distinguishes Rolling from other music services is the option to change the skin of a room. Zhou’s initial skin template moves the music party into a large public restroom. Users can interact with the space by putting graffiti on the walls.Â
The Restroom Experience is an example of how Zhou and the team can build different experiences that can then be monetized by creating rooms for marketing and promotional purposes. So, for example, if HBO wanted to run a series of True Blood promotions, they could pay Rolling to create a Fangtasia lounge (which is a popular venue referred to in the HBO original vampire TV show).
I do dig that. Â Hopefully if rolling.fm continues, they'll branch out and really distinguish themselves. Â