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The rise of the Chief Digital Officer. Nice paper from Deloitte Digital which describes how to get Digital a seat in the boardroom. http://www.deloittedigital.ca/cdo-assets/pdf/ca-en-chief-digital-officer.pdf

#digital transformation

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The Profit-Driven Marketer: A Strategic Guide

http://www.thinkwithgoogle.com/articles/profit-driven-marketer-strategic-guide.html

YES

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From Digitally Disrupted to Digital Disrupter

Nice report from Accenture: From Digitally Disrupted to Digital Disrupter (PDF).

The Accenture Technology Vision 2014 lays out bold trends that are becoming characteristic of larger enterprises, which have been perceived by some as lagging in converting to digital businesses.

#digital transformation

The 2014 state of Digital Transformation

Top challenges for digital transformation: #1 Changing company culture. So true.

#digital transformation

Ze hebben weer wat leuks bedacht bij Google. In market audiences. Targeten van personen die veelvuldig review/shopping sites raadplegen en dus HOT zijn. Link: http://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html

#digital-advertising

Existing customers carry retailers through thick and thin.

Online retailers spend nearly 80% of their digital marketing budgets acquiring shoppers (new visitors), but does this focus make sense? Nice report from Adobe Digital.

#customer-retention

Brick-and-Mortar Is the Foundation of Omnichannel Retailing (PDF)

Het is niet of digitale kanalen of fysieke kanalen. Het is fysieke kanalen en digitale kanalen samen. Meer info in de PDF.

#digital transformation

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Facebook Creative Specs

In de categorie handig. Alle specificaties van de beschikbare Facebook Ads op een pagina. Meer info na de klik.

10 Digitale Prio's

Leuke samenvatting van Google I/O 2013. https://www.google.com/io/

Fijne site van Google, http://www.google.com/think/, met veel informatie over online, mobile, gebruiksdata, inzichten. Handig voor presentaties.

JWTIntelligence - 10 Trends for 2013 in 2 minutes (by JWTIntelligence)

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Google die ons in een mooie video uitlegt dat we budget in mobiel moeten stoppen.

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