TomoPrint

Multi-Channel Leads Marketers’ Strategies

If you like multi-channel marketing, here is some good news. According to a survey conducted by WoodWing Software, you’re about to get more of it.

In a survey of publishers, advertising agencies, and in-house marketing departments, WoodWing found that in terms of their marketing mix, 59% favor a combination of print, web, mobile, tablet, and social media.

Which channels do publishers look to…

Using Google Analytics to Track Your Progress

If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar tools to monitor your Web activity.

Online analytics tools are about more than the number of visitors…

Want to be a Best-in-Class Marketer?

Do you want to be a best-in-class marketer? In survey after survey, we find that it is well worth the effort. Regardless of how best-in-class marketers are defined, these companies consistently stand out in profitability and customer retention.

According to one research study (“Analytics for the CMO: How Best-in-Class Marketers Use Customer Insights to Drive Revenue,” the Aberdeen Group),…

5 Reasons Print Still Rocks

Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are planning your next marketing campaign.

1. Print adds a dimension to the media experience not possible with digital media.

Print is warm and inviting. You can create dazzling special effects that make readers want to touch and feel your message thanks to a new…

Learning the Basics of Great Campaigns

1:1 printing. Personalized URLs. Multi-channel marketing. Today’s marketing strategy is a lot to absorb. Not surprisingly, when clients are transitioning from traditional marketing to personalized, on-demand, or multi-channel strategies, one of the questions we most often get is, “How do I learn all this? How do I get started?”

First, we can help you. That’s part of our job. But if you want to…

Consumers Willing to Give Up Data for Benefits

Retail. Banking. Healthcare. Who do we trust more with our personal data? It all depends on who can give us more benefits.

These are the conclusions of a survey of 5,000 digital consumers in five countries conducted by Infosys. The survey found that, of all global consumers, U.S. consumers are the most comfortable sharing their personal information.

For example:

89% of U.S. consumers are willing…

Don’t Overlook Your Employees

When it comes to personalized printing, marketers’ primary focus is on customers . . . as well it should be.  The use of data to increase relevance, drive conversions, and increase audience engagement is one of the primary benefits of this technology. But have you ever thought about using the same benefits of personalized print communications to serve your own internal audience—your employees?

1t…

If They Touch It, They Buy It!

There is a reason retailers put samples and displays in high-traffic areas. People who can openly see and touch the merchandise are more likely to make a purchase. The same concept also works in print.

People who interact with a printed piece are more likely to respond to its message. It’s why interactive elements such as lift flaps, QR Codes, and “create your own” brochures are so effective.…

Case Studies: Consumers Use QR Codes

QR Codes give shoppers and other consumers access marketing or product information from their…

3 Steps to Data Mining

Data mining. It is the foundation of great personalized marketing, but it strikes fear into the…

What Is Your Font Trying to Say?

Several years ago, the U.S. public was fascinated by the television show “Who Do You Think You…

Profitable (and Overlooked) Uses of Color

When we think about color in print marketing and direct mail, we think about stunning images and…

Study: Consumers Still Love Physical Mail

What happens when you create a marketing promotionfrom a fictitious travel agency to test the…

Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature…

Use Print to Drive Digital Data Collection

Consumers want retailers to provide targeted offers, but they are often reluctant to provide the…

The History of Zapfino You Never Knew

If you’re like most professional graphic designers, you may be hesitant to use any font that comes…

Survey: Traditional Media Still Strong

In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when…