Idle Thoughts

"These are exciting times, with lots of emerging trends that bode well for great content creators."

After almost three years at the helm of the 2degrees community, it's time for something new. So, this is my new venture. Welcome to Narrative Matters.

And welcome to the Narrative Matters blog - an editorial column I aim to update as often as possible for three clear reasons.

1. First and foremost, this is my journal. I hope that by documenting all that I’m up to in my working life, it will give you a sense of what Narrative Matter does – and more importantly, what it might do for you. I’ll tell you about the projects I’m working on and offer a smattering of insights into the challenges my clients are facing – and how I’m helping them to overcome them.

2. Secondly, this is a sharing vehicle. I will use this blog to share with you the stuff that I find interesting – whether it be something connected to storytelling, content marketing and journalism, or whether it’s just a great book, app, film or place that I have enjoyed.

Above all, I’ll try to make it relevant and useful.

3. Lastly, there will be a good deal of personal reportage in here too. I’ve spent a career in publishing, working with companies large and small, telling stories and creating online and offline vehicles that have driven value, both commercially and non-commercially.

Today, is the first day in my new world as a freelance. This next phase of my career is all about working with multiple partners to do more of what I love – creating great content that really works. And I have good intentions of documenting this journey.

These are exciting times.

The impenetrable force of social media; a real focus on content as the only effective way to market and engage audiences; a need for trust and transparency among a growing band of organisations serious about sustaining themselves for the long-term; and a desire to have something to say, and to say it well – all emerging trends that bode well for Narrative Matters and the future of great content creators.