Branding Yourself As An Artist

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December 16th Fashion Mixer Chicago 2013 

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It's here! "Measuring the Ground," the first series from the Toine Tracks show industry report. Download this report for free and get insight on the impact that technology has on the music indudstry. Stay tuned for more episodes @ thetoinetracksshow.com. SUBSCRIBE/FOLLOW/ & TWEET

You have to understand your industry market in order to brand your niche. Write down your goals, read news letters that talk about your industry and build your email list. But the most important step is have a marketing plan. Receive more from the market by cross branding your product with other brands. Make use you have a website to send traffic to and have an offering page that allows you to collect emails to build a stronger following.

Stand out from the millions of artists that aren't taking care of the marketing side of creating music. Don't be that artist that miss out on opportunities. Be the artist that is always looking for new doors to open. Publish it, copyright it, and then shop it. Refer back to episode #3: The Power of The Split Sheet.

Music release and tour planning is all apart of the plan. Make lead time to plan ahead in the market. Opportunity cost is all factor when creating a product. Economics must be highlighted because it provides an outlook of the supply and demand cure on a globle scale. Economics Instructor Robert Cronberg gives advice to artists and how they need to apply the GDP rate when thinking about pricing.

It's important to understand how consumers behave towards the music market. From purchasing music digitally or physically, to the spending power of ticket sales and merchandise, are all factors that need to be measure to find trends. In which leaves possibilities of outlining new niche markets and potential fans. In this episode, I went around Columbia College Chicago campus and ask some students basic questions such as; How do they consume music (physically or digitally)? How much are they willing to pay for an album? Other then looking at reports from music service companies such as RIAA http://www.riaa.com/ and Nielsen SoundScan http://www.nielsen.com/ I wanted to hear directly from the consumers of music. My purpose is to share music consumers responses in order for artists to use the information in their marketing plans. Also to raise awareness of how it's important to have marketing plan behind their business as being the artist and the brand.

Check out the podcast, where I call people from my social media list and put them on the spot for an interview. I use this time to loosen up while I socialize with my network.  Asking key questions to keep people sharp about the market.

The importance of branding yourself professionally to attract the right network of people in the industry. Keeping your music portfolio sharp and tasteful is not the only thing that matters as an independent artist. Other factors in the journey to success. 1. Find key people in your industry and Follow up with them. 2. Be a brand of your word. Your word is bond. 3. Stay professional - Show people you are serious about your career and that you are interested in them and what they have to offer. 4. Be on time for meetings or call if running late. Always show up. Time is Money. 5. Always be looking for opportunity to brand yourself in the most effective way as possible. The Product, then the hands shake, with a follow up call sometime does the trick. But being consistent is branding. 6. Measure the out come. See who is showing you the most attention. Highlight these key people. Never no, they could be apart of your street team for your next music campaign. "Like" and join the show. http://www.facebook.com/TheToineTracksShow

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Cross branding is another way to increase sales and awareness. Having your brand in multiple platforms of the entertainment industry is the key. Episode 8 season 17 of Americas Next Top Model is living proof of how effective a marketing plan can be. Look how Game & the models associate their brands together. CLICK THE PIC ↓