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With the rise of social media marketing and real-time/live-streaming capabilities the world of branding has changed. On platforms like Tik Tok and Instagram influencers can try on clothes and test out products in real-time for their followers. This has really revolutionized the way that consumers shop for and buy products. The marketing world used to rely on reviews written on websites but now real-time videos of products are everywhere and accesible to most internet users. 

Criminal Minds is a TV drama series that has been utilizing real-time footage to solve the made up mysteries for years. In this specific clip they are filming an interview with a suspect in order to go back later and watch this live footage to try and catch body language or any indication that he’s lying. Although this isn’t a direct application it’s important to note the fact that real-time information can be used to revisit the past. This term is not only used to describe events happening live it can also mean going back to footage captured live at one point in time to relive the event which is extremely interesting to explore and understand. 

As more and more information becomes readily available to the world, citizens everywhere have increasingly worried about their privacy. Video doorbells, in-home smart systems and mobile devices all have the capability to capture intimate moments in every aspect of people’s lives. As much as people value real-time footage news and broadcasting as it holds officials and other parties accountable when it comes to the inner workings of their personal lives real-time collection of data isn’t too appealing. 

As technology has become more advanced and individuals have grown intrigued by live-streaming and real-time information it is clear that society has come a long way from pre-recorded broadcasting and moved into any individual with a smart device being able to broadcast their lives in a real-time reel. The interesting part about these two words; liveness and real-time is that individuals can also choose to watch live footage of an event after it has already happened. Society has shifted it’s trust from second-hand reporting of events to only believing what they see on live or real-time footage in order to be able to make judgements and form opinions for themselves. 

This clip from the movie ‘Her’ provides a multi-dimensional interpretation of real-time technology. While Theo is controlling a virtual version of himself in real-time through a video game his AI system is also conversing with him. These two interactions exemplify the many meanings that this word can take on. It can mean the most basic form of real-time conversation now being attainable through a machine or the ability to act out movements that correlate directly onto a screen or monitor. Only advancing technology can make this possible and it’s valuable to consider how future worlds are interpreted by directors. 

Almost every app that smart phone users have on their devices collect real-time data either during application use or in the background as you use other apps. This blog discusses how real-time data can be discovered by the average app user and discusses how this information can be used. Often times the discourse of real-time data or real-time anything is in the context of news about other people whereas the topics discussed here are how you can find your own personal real-time data and use it accordingly. 

As real-time data is able to be shared almost instantaneously there have been many concerns about privacy and protecting consumers. This blog discusses the advantages of corporations collecting this type of data and allowing it to be streamed to other technology and AI companies. As I have explored the discourse of the term real-time it has been very valuable to understand individuals perspective on real-time data and collection. 

This advertisement is for the Google Nest, as an in home smart device it responds to prompts in real-time and learns as it stays in your home. This has not been an obvious application of the term real-time, however, it is important to look at consumer goods that are becoming a part of this discourse in the background of people’s everyday lives. 

In the past having a doorbell was the most advanced real-time notification that a guest was at your door. Nowadays the Ring doorbell has allowed for people to be anywhere and see who is at their door at any given time of the day. Not only can you see them but you can also speak to them in real-time. Similar to the Google Nest people are often oblivious to how immediate everything in their lives has become and all of the real-time events that people now have access to that wasn’t the case before.