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Vine of the Week

Vine of the Week

Vine of the Week

Vine of the Week: 

Studying for your Social Summer School exams? This week’s lesson has all the answers to picking the perfect platform in our Live Social Video Cheat Sheet.

Lesson of the Week: Live Video

Live social video is growing as fast as summer is passing by, and with plenty of live platforms to choose from, figuring out which one is right for you can be a little hazy. Tier One is here to ease your social stress with our at-a-glance guide to the who, what, where, when and why of Live.

Vine of the Week

Internet trends come and go, but much like the wind, their power can be a force to be reckoned with. If you’ve been anywhere near a computer or TV in recent days, you’ve seen that Pokémon Go has joined the viral ranks, a social seat of power previously held by the likes of the Ice Bucket Challenge, the Dress (the black/blue vs white/gold battle that divided friends and family around the world), and Left Shark. And as was the case with these vastly viral moments, brands and publishers alike are again rushing to their computers to create content, any content, to take advantage of this Poké-moment. As much as we understand the temptation to ride the viral wave, it’s sometimes easy to get swept away by the tide. Here’s our PR Pokédex of tips to master these moments:

You Don’t Gotta Catch ‘Em All (Just the Right Ones)

Although it’s hard to let these opportunities pass you by, staying true to your content strategy is key even in the midst of viral mania. Before sharing anything on social, it’s always good to ask yourself: “What value will my followers get from this?” If you can’t answer that question quickly and simply, it might be wise to step away from the Pokéball.

Vine Of The Week: 

Vine Of The Week: 

Vine of the Week

If your company publishes a blog post and nobody is around to read it, does it make a sound?

Unlike the proverbial tree, the answer to this one is clear. Content without an audience is of no use to anyone, least of all your content strategy. When it comes to posting content, the obvious goal is to attract as many readers as possible. With new self-publishing platforms like LinkedIn Pulse and Medium arising at every turn, however, driving eyeballs isn’t exactly textbook. This week’s Sixty For Social explores these two long-form blog post opportunities and how to stand out in the crowd.

(If you are a beginner on these platforms, here’s some help with the LinkedIn Pulse and Medium basics.)

LinkedIn Pulse and Medium, although both content sharing platforms, operate (and separate heroes from zeroes) in very different ways. Taking a closer look at each, we found some helpful tips and tricks to deliver some extra visibility.