Louis Tomlinson World Tour 2022 Experience

“BMG was an exciting choice, because Louis didn’t want to do the conventional major label deal set-up that he was used to before, coming out of Syco. What took us about BMG is that it’s very much a partnership. With the way the deal’s structured, we’d go into this campaign where we have complete creative control and essentially control over the entire campaign on a global level. They work with us as partners and with an artist like him, who is so global, having complete oversight over the whole campaign has allowed us to be quite nimble. We can adapt the campaign on a granular level within various territories – that’s tricky to do within major label deal constructs. It’s the biggest thing that BMG have done, it’s their global priority and it’s been great working with them on that level.”

“I have this conversation with all the artists I work with, the idea of a ‘manager-artist relationship’ is a bit outdated and, actually, we’re simply partners in running a business. It’s a very transparent partnership and, when you put that mindset on things, it gives you the opportunity to do things differently. Louis has done everything and he knows how the business works; he’s incredibly intelligent and street smart.”

“We don’t really compare to what One Direction did. What Louis does and the music he makes is very different from any other members of the band, and indeed the band’s music. So it’s less of a comparison and more that it’s helpful to us. We use the data from what he did in One Direction, look at the activations they did and how they ran their campaigns and use elements of that which we feel will work within his campaigns. It gives us a healthy understanding of the audience.”

omg fans are quickkk hahaha

I hope Harry finds time in his busy schedule to be a supportive shoulder to cry on for his brother

HE ALSO REMOVED THE LIKES FROM ALL HER PHOTOS LMFAO