SOPA Ireland, the greatest story ever told.
SOPA Ireland is only taking our eye off the ball and I can't help but think thats exactly what the studios, labels and broadcasters want.
So, I am going to take a brief moment to discuss SOPA Ireland.
1. The name in itself is a red herring. 'SOPA Ireland' isn't a concern, mainly because it doesn't exist. The Stop Online Piracy Act is exclusively a US problem but the Irish media has latched onto it with a death grip and refuses to let it go. That is my first gripe.
2. People are up in arms over a law that already exists. Even threatening to take to the streets and riot. They can't believe that such horrifying laws may ever come into effect. Well, they are already here and always have been. ACTA is a confirmation that we are still on board with something that we've already agreed to and that is simply to enforce already existing laws. I've heard people call our government 'spineless' and other such acts of outrageous ignorance. This law isn't the issue. If anything it distracts from the real issue, copyright laws. They are extremely antiquated, from a time where CDs and records reigned supreme and the idea of having a digital copy of something was so far out there that it wasn't even considered. When you buy a CD you aren't actually buying the CD itself or its contents but a license to use them. You buy a CD, you get one copy. Thats how its always been and until the advent of the MP3 player it made a lot of sense. Well, the world has moved on. It's 2012 and the very idea of a Label is starting to feel foreign to me. Why do we even need them anymore? When bands can rent a studio full of professional equipment for a week for a couple of thousand euro and release it on their website at minimal cost why do we need a label to act as a middleman? The simple answer is, we don't (although there can be arguments made for labels) and they are starting to see that. These attempts to reaffirm copyright laws are a desperate last ditch effort to save their business models. The internet has changed things forever. Books, CDs, DVDs, Blu Rays or what ever else feel like relics to the youth of today. Why would I want to have a disc that as soon as I get home I'm going to shove into my computer and throw in a corner to collect dust? There are still enthusiasts out there who like having physical copies (myself included) and there is a reason people pirate stuff, why I pirate stuff and it's not because I'm cheap.
Convenience: The idea of a network broadcasting a single episode of a show a week is another relic from a pre-Internet age. I want to sit down and browse a selection of content, click what I want to watch and immediately see it. It's not science fiction. Netflix does it right now. I don't want to have to wait and see if an Irish broadcaster picks up Homeland to see if I get to watch it. I don't want to have to wait a week, or two, or three to see an episode of a TV show that has already been made and is sitting in some ABC vault in the States. It does't need to be like that anymore. The most egregious of all these is when you have to wait 3 weeks for an album to come out in Ireland when it's on iTunes in the US and the UK. Ireland specifically has a terrible problem with copyright law, no, the entire world has a major problem and it's that they all have their own. So, if I wanted to set up a streaming website in Europe, I'd have to make agreements to license the content in each individual country. The same content, on the same service, the same price, dozens of deals to be made, all to variations of the same company. It's bonkers. That's why Ireland gets left out of the loop. We don't have a large enough market to draw in companies. Spotify, Rdio, iTunes TV shows, Hulu, Rhapsody all evade the Irish market because it takes incredible time and effort to reach agreements in each individual market. Give me the content I want to watch, let me watch it where ever I want, when ever I want and you'll have trouble stopping me giving you my money.
The Internet is the solution to all these problems. We can stream audio, video, download books and what ever else from hundreds of devices but broadcasters, studios and labels are sticking to their guns. They are creating the issue of piracy by not supplying a market with such a demand. If they deliever a consistent service, with rich content that they can watch anywhere, they've solved it all. I download TV shows because some of them are either not shown here or are 2-3 seasons behind the US. If I had the opportunity to pay for them I would. I believe that someone put in the work and they deserve the reward but I'm not given that opportunity, I am in fact actually inhibited from doing just that because executives are stuck in the past and so reluctant to change that'd rather jail someone for 5 years for downloading a song than offer it to them in a streaming service or DRM free.
This situation sucks. It sucks hard but ACTA has nothing to do with it. Regardless of what happens. It passes, it doesn't, I'm still going to be left contentless. There is a new market out there that has remained largely untapped so I appeal to everyone in the industry, innovate and you'll reap the rewards or don't and slowly fade away.












