Adventures in Self-Publishing | by Larkin Sanders
When I passed my doctoral defense at Florida State University, my committee members strongly encouraged me to embargo my treatise and to publish it independently. I also got tired of folks asking me for coffee in exchange for all of my knowledge. I know that my market is TINY, so this is a great way for me to share my books with my tiny market. After exploring my options and acknowledging that my book, The Creation of the Taneycomo Festival Orchestra: The Performerâs Field Guide to Music Festival Foundation is an extremely niche document, I opted for self-publishing. Since then, I have also self-published 4 etude books and have continued to self-publish all of my compositions (ASCAP, Lark in Print Publishing). Hereâs how I did it and what I learned:
My Chosen Prose Platform: CreateSpace
I researched many on-demand print publishers after I ruled out the idea of submitting my paper to a formal publisher. I chose CreateSpace for several reasons:
The service is free. While they offer marketing services and cover design services, I opted to take care of those things myself so creating all of my books has been free. They do take a fee for each sale, but there is no upfront cost.
CreateSpace is owned by Amazon. Books are made-to-order and available for Prime shipping. This makes them easy for your audience to find and purchase.
CreateSpace deposits royalties directly into your bank account and provides you with sales reports. Once your book is uploaded and approved, the selling process is virtually hands-free.
My Chosen Music Platform: ASCAP, Square, and My Home Office
I am a member of ASCAP as a composer and a publisher. My publishing company is called Lark in Print (I got puns for dayz!). When registering pieces on ASCAP, a maximum of 50% of royalties go to the composer, which means that the publisher receives at least 50%. This seems totally backwards, right? So, I pay $100/year to be an ASCAP Composer and Publisher, and ASCAP protects my intellectual property rights and collects royalties from the appropriate source when my pieces are performed.
I use Square to sell sheet music on my website (www.LarkinESanders.com). Customers can purchase online, and Iâm notified by email when pieces are purchased.
I invested in a great black and white laser printer, a comb binding machine, combs, clear plastic covers, black plastic covers, white paper, and brightly colored paper for about $400. These tools allow me to distribute my own sheet music quickly, efficiently, and attractively. I have also sent PDFs to customers in good faith and by communicating that it is illegal to redistribute the piece.
The Benefits of Self-Publishing
You receive 100% royalties. as your own publisher, regardless of whether your publishing prose or music, you receive 100% of the royalties earned by purchases.
There are free options. CreateSpace and other on-demand printers like Omnipress, Lulu, and Archway allow you to create your book for free.
You can also pay for some additional services. Lots of on-demand printers will do some marketing for your and even promote your book to major publishers, but they will do it for a pretty penny!
You can target a specific audience. Many printers offer marketing services, but they are hard to navigate and target the right audience, which can be a challenge if youâre not working with a music-specific printer.
You can order your own copies for your own use. I try to have several books on hand at any given time because they are great networking tools, and friends are happy to purchase discounted books. Plus, you never know when that cute little local book store will be looking for the next great local author!
The Downside of Self-Publishing
It requires lots of extra skills. A self-publisher must have an eye for details and proofreading, graphic design capabilities (or friends who are designers), and marketing skills.
You have to hustle. If you donât pay for marketing services, then you have to sell the books yourself.
Itâs not a great way to make money. If you need to turn a substantial profit from your book, self-publishing is probably not the way to go. Royalties from The Creation of the TFO go straight into the Taneycomo Festival Orchestra bank account, so I am using it as a fundraising tool for my festival, rather than for personal gain.
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