The Tori Stories

They knew they were being badly exploited—that the garments they were making were being sold for more than they would make in a month. One 17-year-old said to me: “We make computers, but we don’t know how to use them.”

So one thing I found slightly jarring was that some of these same workers wore clothing festooned with knockoff trademarks of the very multinationals that were responsible for these conditions: Disney characters or Nike check marks. At one point, I asked a local labor organizer about this. Wasn’t it strange—a contradiction?

It took a very long time for him to understand the question. When he finally did, he looked at me like I was nuts. You see, for him and his colleagues, individual consumption wasn’t considered to be in the realm of politics at all. Power rested not in what you did as one person, but what you did as many people, as one part of a large, organized, and focused movement. For him, this meant organizing workers to go on strike for better conditions, and eventually it meant winning the right to unionize. What you ate for lunch or happened to be wearing was of absolutely no concern whatsoever.

This was striking to me, because it was the mirror opposite of my culture back home in Canada. Where I came from, you expressed your political beliefs—firstly and very often lastly—through personal lifestyle choices. By loudly proclaiming your vegetarianism. By shopping fair trade and local and boycotting big, evil brands.

These very different understandings of social change came up again and again a couple of years later, once my book came out. I would give talks about the need for international protections for the right to unionize. About the need to change our global trading system so it didn’t encourage a race to the bottom. And yet at the end of those talks, the first question from the audience was: “What kind of sneakers are OK to buy?” “What brands are ethical?” “Where do you buy your clothes?” “What can I do, as an individual, to change the world?”

Fifteen years after I published No Logo, I still find myself facing very similar questions. These days, I give talks about how the same economic model that superpowered multinationals to seek out cheap labor in Indonesia and China also supercharged global greenhouse-gas emissions. And, invariably, the hand goes up: “Tell me what I can do as an individual.” Or maybe “as a business owner.”

The hard truth is that the answer to the question “What can I, as an individual, do to stop climate change?” is: nothing. You can’t do anything. In fact, the very idea that we—as atomized individuals, even lots of atomized individuals—could play a significant part in stabilizing the planet’s climate system, or changing the global economy, is objectively nuts. We can only meet this tremendous challenge together. As part of a massive and organized global movement.

The irony is that people with relatively little power tend to understand this far better than those with a great deal more power. The workers I met in Indonesia and the Philippines knew all too well that governments and corporations did not value their voice or even their lives as individuals. And because of this, they were driven to act not only together, but to act on a rather large political canvas. To try to change the policies in factories that employ thousands of workers, or in export zones that employ tens of thousands. Or the labor laws in an entire country of millions. Their sense of individual powerlessness pushed them to be politically ambitious, to demand structural changes.

In contrast, here in wealthy countries, we are told how powerful we are as individuals all the time. As consumers. Even individual activists. And the result is that, despite our power and privilege, we often end up acting on canvases that are unnecessarily small—the canvas of our own lifestyle, or maybe our neighborhood or town. Meanwhile, we abandon the structural changes—the policy and legal work— to others.”

My poor mom went by years without knowing why the fuck she was having all these debilitating symptoms.

All it took was me making her add some more salt to her diet and have an isotonic drink daily and she IMMEDIATELY (as in, less than an hour) stopped feeling faint whenever she got up from kneeling down and her hair is slowly falling off less and less.

It’s not normal for any of that to make you light-headed or nauseous, or get blurry vision, headaches or palpitations.

It’s not normal for your body to suck at regulating its temperature and for your heart rate to go insane if you’re just mildly stressed.

It’s not normal to want to be active and “productive” but be unable to get your body to do anything so you just lay there, or if you manage to get anything done, you’ll need a whole week to recover.

It’s not normal to be tremendously tired all the time no matter how much you rest and sleep, even if people think you’re just “lazy”.

I’m pointing all these things out as abnormal because chronically ill people tend to not realize that our symptoms are symptoms.

Our individual bodies are the only bodies we’ve experienced and since most of us don’t look any different from others and aren’t taken seriously when we complain of any ailment, we assume our symptoms happen to everyone. They do not.

People with no physical conditions (at least not impairing ones such as being a bit short-sighted) do not have their bodies make life difficult for them, unless they’re temporarily ill. But we are ill ALL the time.

Take yourself seriously. Doctors and healthy people already don’t, so if you don’t take yourself seriously, who will?

This is because there are two parts to memories - their encoding and their recall. The encoding determines their availability, their recall determines their accessibility. The reason why trauma memory and childhood amnesia are different is in this distinction. Trauma memory is often encoded differently, bypassing to the limbic system where it is stored as intrinsic memory. It can’t be recalled because it was never encoded. Childhood amnesia, however, seems to indicate that the memories are encoded, but we lose access to them as we age. This is most likely due to the development of brain structures that fundamentally change our encoding and recall of memory as we get older.