Velvet Pixies prototype store by Claire's Inc. - Rockaway Townsquare - Rockaway, NJ (opened 2000, closed 2001?)
Retail concept store developed by Claire's & designed by FRCH Design Worldwide, Velvet Pixies had at least three locations in NJ & NY.
Love the very early 2000s tween 'curly girly' design style! The custom-designed mannequins, called the 'Pixie Girls', seem really similar to another brand but I'm not sure - definitely has that 'Shoe Diva' look popular at the time. I'm not able to find when they closed, someone mentioned 2001 and the trademark was cancelled in 2008.
These images were scanned from the book, Stores of the Year 13 by Martin Pegler (2001)









