matty

"Hands off trans kids"

"At least we're getting richer"

This year, we saw search volume for #2010s tumblr and #2015 nostalgia grow by 364% and 203% compared to 2024. And we’re not the only ones noticing that Tumblr has been at the forefront of new nostalgia trends as we sift through the past to parse the aesthetics present in 2025:

All of Gen Z's Favorite Beauty Looks Were Invented by Millennials on Tumblr (Allure)

Welcome back to weird. I’m back in my Tumblr era—and I’ve never felt more at home (Vogue Singapore)

Gen Z’s Internet Sanctuary Isn’t TikTok—It’s Tumblr (Vice)

Here are a few more tags for you to explore if you want to revel in new nostalgia aesthetics, right here at the source:

#2014 tumblr, #tumblr grunge, #tumblr 2014, #tumblr aesthetic, #2015 tumblr, #old tumblr, #2014 tumblr grunge, #2000s nostalgia, #nostalgiacore, #y2k nostalgia, #2014 nostalgia, #2010s nostalgia, #00s nostalgia, #2000s nostalgia

@shaawwwttyy:

@eff-ston3m:

@luxielibson:

@abbydabby27:

@afaodail:

@rottenpixiegrl: