a rush at the beginning

while i think the fact that the majority of tumblr’s user base has gone back to school definitely contributes to The Great Meme Depression of 2015 (TGMD 2k15), it cannot be the only explanation. if it was we would see the same Meme Stagnation every year around the same time, which has not been the case. september 2014 gave us unavoidable site-wide phenomena such as madden gifferator, “what’s better than this? guys being dudes,” the rebirth of loss.jpg, steal her look, what are we?, etc. 

i propose that the rapid rate of meme production we grew accustomed to in 2014 and early 2015 deflated the staying power of individual memes. our hyper-awareness of memes and the fact that our metatextual analysis of said memes became a meme within itself (”memeology”) conditioned us into constant vigilance in our search for “the next meme.” i mean, for fuck’s sake, the first meme of 2014 was “what’s going to be the first meme of 2014?” and the last meme of 2014 was “is this the last meme of 2014?” with garbage pseudo-intellectual meta we sowed the seeds of our own destruction.

deflation of individual meme value led to an even more dramatic increase in meme production (for evidence, just look at how many memes the blog memedocumentation has explained. and of course, those are only 2015 memes. the fact that memedocumentation does not document pre-2015 memes is another fucking 2015 meme) this lead to an even heavier reliance on what could be referred to as Meme Credit–we were borrowing and resurrecting old memes like pepe and the aforementioned loss.jpg to satisfy the Meme Demand in the absence of concrete, original memes. we were destined to crash when that credit ran out and the vaults of the Meme Banks were emptied. 

even now as i reflect on how meme hyper-vigilance and overproduction has destroyed the meme economy, i cannot help but wonder “but what will be the next meme?”