Meet the Aspirationals

Things don't have to end. They can begin again. EKOCYCLE motivates brands to create cool things for Aspirational consumers from recycled materials. 

Lazlo Karafiath, Producer, Culture Culture Inc.

In an interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.

A trend report on why Aspirational consumers buy, remake and resell used goods.

5 Secrets to Engaging Aspirational Consumers via FastCo.Exist

Lyft launched in 24 cities in April 2014. The ride-sharing startup understands the Aspirational’s desire for badges, coopting an iconic pink mustache for the brand.

Nearly two billion strong, Aspirationals represent about one-third of the global population.

Warby Parker Makes Fast Company's List of Most Innovative Companies 2014.

Adrian Grenier and Peter Glatzer, co-founders SHFT

Is green the new black? Adweek looks at the brands leveraging considered design to reach Aspirational Consumers.

53% of Aspirationals would buy more sustainable products if it connected them to a community of peers with shared values.

93% of Aspirationals say "shopping for new things excites me."

See how Airbnb drives the sharing economy.

33% of Aspirationals are Millennials.

32% of Aspirationals trust consumer reviews and ratings to provide information on product sustainability.