advertisement is so constant and everywhere i have to wonder if it even works anymore. im aware my bus stop probably has ads on it but i couldnt tell you what for. i hear 'this video is sponsored by' and i start skipping ahead until its over. u can probably argue theyre still getting in your brain by becoming part of the white noise but like idk man. im feelin really "when everything is ads, nothing is." right now.
This reminds me of a story from work - one time my boss messaged me about an upcoming work event:
"Seems like you'd be interested in this - want me to send you the details?" "Sure."
My boss then forwards me an email. I open it, and it contains a couple of lines describing the event, but no actual details.
Conversation resumes: "Hey - did you send me the right email? I don't see any details in there - where's the event being held?"
Boss, confused: "It looks like the right email to me - I'm seeing all the information. Weird."
Me, rereading the same two lines of text in the email half a dozen times, increasingly confused: "Where are you seeing the address?"
Boss: "The top right?"
I'm now utterly bewildered. Top right? Who describes a text-based email like that? I look at the top right of the text but it's just a basic intro sentence. It's almost like there should be an image...
And slowly, gradually, I become aware that there is an image. Not an attachment, mind, but an image in the body of the email, that's been occupying about a third of my screen through this entire exchange. It's a big colourful poster describing the event, with all the details in big bold text carefully placed in the most eye-catching locations, with lots of arrows pointing towards them in big bright colors. All of which scanned, to me, like an advertisement. And as a result, my brain had literally failed to percieve the image at all. It didn't even get to the stage of "huh, weird that there would be an ad in a work email" - no, my mind simply failed to acknowledge that the image was even there, at any conscious level.
I've never been so proud of my brain; I felt like the muad'dib of ignoring things.


















