In my "this cannot continue and yet it does" era.

Happy one year anniversary to Clair Obscur Expedition 33 ♡♡♡

lumière s'éteint (light dies)

[prints]

Step two: dig out stash of old seed catalogues saved for this purpose. Get super crabby because you can't find the Mod Podge anywhere. Give up, then have daughter find it immediately, in the "glue box" you forgot you created.

Step three: decide on a color scheme, and start cutting. I asked @phantomtheraccoon if we should coordinate or contrast and she cleverly said both.

Step four: collect your flowers and fiddle with layout.

Step five: paint item with Mod Podge, place your images, and paint them again. Leave to dry, which honestly doesn't take long.

Step six: trim edges add cut out holes. I didn't actually cut out the screw holes; I just cut little X's there for the screws to go through. Worked fine to put it up, we'll see someday how it survives taking it apart again.

Step seven: coat everything with Mod Podge at least one more time, paying special attention to edges. Dry elevated on something (say, the top of the Mod Podge bottle) so it doesn't stick down.

Step eight: okay, wow, that's awesomer than expected!

🎶whiiiiiiiite gluuuuuuuuue aaaaaand waaaaaaateeerrrrr and aaaaaaaaaastrobrights!🎵

A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it's a good day for everyone.

That was on July 7th.

Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all--the main page of Reddit. If your post does that, it's immediately exposed to 10x the number of people and immediately gets upvoted.

On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs--nobody really adds any content to the post, it just gets a couple reblogs here and there.

There's a specific chain of reblogs that I'd like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.

But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.

99% percent of the people who have seen the post--virtually unchanged from how it left my dash--have seen it because it was curated by 36 different people. That's insane to me.

None of those 36 people know that they're part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.

And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.

ER probably won’t fix brocedes. in fact it’ll definitely make them worse.