Hicks and Yang on Azula Fans
Cult.
Upset.
Scary.
Aggressive.
During the 2019 San Diego Comic Con, an Avatar Q&A was held including Michael Dante DiMartino, Gene Yang and Faith Erin Hicks.
One fan asked about the franchise’s plans for Azula. Here is a summarized transcript of the exchange, with my own commentary:
Fan: “Hi, so the comics have shed light on characters who have a lot more of their story to be told after the Finale. I has wondering if you might be able to, if you have any plans for, expanding on a character you’d mentioned before: Azula.”
I can hear the trepidation in this fan’s voice; they can’t just come right out and say it. I know the feeling: should I feel interested in Azula? Will others understand why? Will they accuse me of minimizing her evil and villainy? Am I minimizing her awfulness in the show? Am I even right to want more Azula?
Yang’s answer:
Yang: “I have to say, in my experience with Azula Fans, it has been almost like a cult [crowd erupts in laughter]. Not saying you are!”
Well, actually, Yang, you kind of are.
And you didn’t answer the question.
You know what’s also a cult following? The Princess Bride movie. But was Yang referring to that kind of cult? No, because nobody would think twice about insulting Princess Bride fans by referring to that movie as having a “cult-like” following.
No, Yang was referring to that kind of cult, the one where if you accuse someone of being a member, you are insulting their intelligence and accusing them of borderline nefarious obsession. Yang was referring to the spooky, deranged kind that believes aliens seeded the Earth with Human life and built the pyramids. Only in the case of Azula fans, the original show seeded Azula with humanity and left the door open for a deep, compelling change-and-growth story in the Post-Finale setting.
Hicks’s answer:
Hicks: “I have to say, for the most part, Avatar fans have been just absolutely lovely to me, but I got this scary e-mail from someone who was an Azula fan and was very upset and aggressively demanding that I write her a certain way. I actually had to shut down my e-mail because it unnerved me so much. And it was a little weird because Azula is one of my favorite characters as well, but it made be scared off, perhaps, from writing her in the future.”
God dammit. Hyper-sensitive and impassioned fans are everywhere. This most certainly occurred. Even Bryke have spoken about getting hate mail from jilted fans. At any rate, to anyone reading this, don’t do this. Clearly Hicks doesn’t have the intestinal fortitude to put up with it, neither will it change hers or anyone else’s minds.
Azula’s place in the franchise isn’t where it is because fans haven’t been loud enough; she’s a secondary character and a villain. If they were ever going to expand her non-villain role in the franchise it would have happened a long time ago. As the articles “She’s Completely Crazy!” and Mirror & Misdirection explain, the piss poor handling of her character comes from a much deeper, unchangeable source in the Creators’ minds.
But the first thing that jumps to Hicks’ mind is one instance of hate mail? Telling this fan she is grouped in with someone who is scary, upset and aggressive? And that is enough to scare her off?? Holy shit. Hooooly shit. She better not be tasked with salvaging, or even writing, anything regarding Azula. Someone tasked with writing Azula, I mean really writing Azula, especially after the mess of Smoke & Shadow, needs far more guts than this. She is far too spooked by fans, and the current canon and lack-of-vision of Bryke is only going to infuriate more.
Hicks’s answer continued:
Hicks: “So please be kind to creators. We’re working very hard on licensed properties. I know none of you guys [the crowd] would do this [send hate mail; crowd erupts in laughter]. Um, I love Azula. I think she’s great. I would like to write her. I would like to write more stories. Gene actually left her place in the world very open-ended. I actually loved the way Gene wrote her. I liked Smoke and Shadow a lot. I think that story and where Azula’s journey went was really fascinating to me. So yeah, I would like to write Azula stories. As of right now, I’m writing new Avatar stories, not necessarily about Azula, but maybe someday in the future. Azula fans, please be nice to me. I’m trying my best.”
First of all, nobody cares about Smoke and Shadow. Yes, nobody. Its popularity on Goodreads nose-dived compared to The Promise and The Search. There are parts of it that are okay and likable, but not the work itself. I will give Hicks the benefit of the doubt that she is just going, “Yes, my Emperor! Your clothes are beautiful!” to her naked overlords. Smoke and Shadow was a mess for more than just Azula and an utter train-wreck for Azula. Don’t read much into that comment by her.
She is scared off from writing Azula, but still wants to writer her. Wants to. Whether we get more Azula shouldn’t come from her wanting to, she should have to if that is the plan for the franchise. More evidence that the franchise has no overarching plan for telling compelling stories about these characters. It doesn’t matter if fans know that Azula is destined to become Zuko’s closest advisor. It doesn’t matter if fans know Zuko and Azula reconcile, as implied by generous interpretations of Smoke and Shadow.
Well, duh!!
Of course that’s going to happen. It’s the only logical outcome that is consistent with the themes of the show. Fans don’t want to be told what happens; they already know what has to happen. What fans want is to see HOW it happens. They want to see the journey, and right now the journey is crap, and the franchise doesn’t even appear to know what they even want the destination to be.
This Post-Finale setting, while containing some nuggets of gold when taken out of context, are an unplanned, butchered mess that does far more telling than showing, and the telling it does is half-baked and confusing.
“Licensed properties” is an important key word, however. It reveals the reality that Faith Erin Hicks has guard rails put on her, whereas for us fans, our imaginations are the limit and is not constrained by canon, deadlines or the commercial realities of Avatar.
“Licensed properties” also implies the Creators. While we can think of all the great ways a novelist or a competent manga author could create a sweeping epic about both Azula, the Fire Nation and her ultimate place in the Avatar world, the commercial realities of Avatar might just not allow it: Zuko and Aang are the faces of the franchise, followed by Katara. Everyone else are just secondary characters. As a result, Azula becomes a razor thin eggshell painted to look like a person but is not actually a person because the Creators have neither the time nor inclination to turn her into one.
And lastly, “I’m trying my best” is not a very assuring statement. Once again, more evidence that there is no plan or even “faith” in what they are doing. If these authors have to “try” then they don’t know either their market or their product. They’re hoping fans will like what they come up with versus buckling down and actually figuring out how to tell Avatar stories worthy of Avatar’s reputation.
So remember Azula Fans, or Avatar Fans, if Azula Fans are even counted as Avatar fans, your desire to see a competent, well-written, compelling and emotionally-gripping Azula story makes you part of a:
Upset,
Scary,
Aggressive,
CULT.
Well, they certainly got the first one right.
P.S. Don’t harass Faith Erin Hicks. The situation with the comics and Azula are way above her pay grade. At best, we can learn why.






















