Game Design, UI/UX, and Marketing

Break down all broadcast social content into 5 buckets: -  Informative 

-  Educational 

-  Delightful 

-  Transactional 

Hi everyone! I hope everyone has been well. Today I wanted to share a simple checklist that can be used to help keep priorities in mind on a weekly and monthly basis to help manage your game or studio's social media.

Let's break this down. It's super important to have consistent content on your social media. This doesn't mean there has to be content posted every single day but just that there's some sort of schedule going, for example: Can post 1x a week, 3x a week, or 1x a month but as long as that schedule is consistent that's okay! Once you start having more stuff to show on your account I do recommend posting more, especially if you're near release (but that's a whole other topic!)

Weekly To Do's

Schedule/Plan content! Whatever type of content schedule you decide on, it's great to have a day out of the week or month to schedule the content ahead of time so you can focus on developing your game. The first to do here is to schedule or plan that content. You can use awesome tools like Buffer, Crowdfire, and more to schedule content OR you could use integrated scheduling tools like FB Scheduling features or Tweetdeck. I find these the easiest to use. Engage with users

Depending on how active your social media is you'll have to find time every other day (or every day depending on how active it is) to catch up with comments, DM's and more. Engaging with other accounts is also great! This also means helping to support fellow devs, got a friend that released their game? Retweet or share their post about it!

Gather and Create New Content

Create a folder to store content that can be scheduled in the following weeks, also don't be afraid to reuse the content in a creative way! This can be a lifesaver if you didn't have time to make new content one week, don't reuse too much though! Try to update this on a weekly basis.

Monthly To Dos

Analytical Reports

These are phenomenal for finding out what content is working and what isn't. This data is also super helpful for picking out screenshots later on for your steam page or adding certain scenes in your trailers. Side note: Make a list somewhere with your best performing posts/content so you can reference later!

High-Level Content Plan

Sitting down at the beginning or end of the month to think about what your goals are for marketing helps prioritize what content you want to show off and whether your social media met that success metric you set. Having a general idea of what you want to share and focus on for the month is great, remember to make time to do that! This also ties into our third point. Events

On a monthly basis it's great to do research on what events are coming up the following month or a few months ahead. This gives you time to consider if its an event you want to participate in, promote your participation, and get materials ready for it!

Hi everyone! Personally I put a heavy emphasis of game marketing on Twitter. I think we can all agree there's a large audience for game dev and gamers on there. Hence, it's great to market your game on.

Here are some awesome Day-Specific Twitter hashtags you can use to market your game. A lot of these aren't game dev related....but you can make them be! Get creative with coming up with content to match the hashtag.

Have questions or want to brainstorm content? Have some hashtag ideas I should add? Feel free to reach out!