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The competition over the search pages is quite vicious. Search engines are crawling with content. And to get a high rank you need to pull up your socks. You need to ace the SEO department. You need to know all the little things that go into it.

You need to invade all the territories of SEO as it will provide you an edge over your competitors and will help you in achieving the desired spot in the search pages. But the million-dollar question is how to perform the task of SEO efficiently.

Especially for beginners, it is tough to understand this digital space and that is why we’re here with an SEO beginners guide. By the end of this blog, you will be having no queries regarding SEO as we will be addressing all the factors that will help you in being a top-notch SEO expert.

Key tips to be an SEO expert

1. Explore the objective of the website

Everything that shines is not gold. Similarly, not all websites are for sale. Each website seeks different objectives that you need to search for. You can’t plan an SEO strategy without understanding what the client is looking for.

For instance, are they looking to increase brand awareness? To get a set number of leads? To increase revenue?

Once you know their goal, you need to define Key Performance Indicators (KPIs) based on these goals. These can be :

1. Sales 2. Subscribers increase 3. Downloads 4. Phone calls 5. Hiring

These goals are extremely vital as they will shape the strategy and will make you reap the desired results for your clients.

2. Keep an eye on your competitors

To offer your clients an edge over their competitors, you need to understand their competitors in and out. You need to figure out their approach and strategies.

This will give you a panoramic view of what you’re up against, what you should focus on, and what your opportunities are to do better.

So, don’t hesitate and take a deep dive into your competitors’ online activity and evaluate who’s ranking at the top, and what they’re ranking for.

3. Have a deep insight into the keywords

To reap the desired result out of your SEO strategy, you need to understand the keywords that you need to rank on. Heading in the wrong direction is the worst thing you can do and keyword research will prevent you from doing this.

A good way to start with this is to find a keyword research tool online, such as on Google AdWords’ Keyword Planner, SEMrush, or Google Trends.

Use these to find data about keywords that are relevant to your brand, and then employ them in your on-page SEO strategy.

Incorporate keywords into your content by creating blog posts or landing pages on the topic, and including them in meta tags, such as title tags and meta descriptions.

4. Align your strategy with the intent of the readers

You need to take your clients’ products and services to the heart of the audience and thus, you need to understand what their hearts want. You need to be aware of their intent.

There are different types of users:

1. A user who wants to buy a product or service 2. A user who wants information on a product or service 3. A user who wants to go to a specific website

Write keeping all these users in your mind. You need to frame your words in such a way that your blog reaches its intended audiences and helps them with their queries.

5. Strike a balance between short tail keywords and long tail-keywords

To ace the content, it is vital to strike a perfect balance between the short tail keywords and the long tail keywords.

Let’s understand them :

Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.

When searching for more specific results, web users tend to type a longer query (i.e., a long-tail keyword) into Google or another search engine to get more relevant results.

Final words...

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.