#zubliminal

My installation “Check Out These Records” is on display at AvantGarden in Santa Ana, CA during March 2016. 

The crowd favorite seems to have been this cover with the image of a dead moth.

The one that prompted a more vocal audience was this cover, “Fuck Your Craft Beers.” Commentary about how craft beer can be overhyped.

The cover with the “Anonymous” image uses the old default avatar of “anonymous” authors on Quora.

I shot this image of a knife when I was on a set of a movie I was in. Then with glitch software I created this effect. Then duplicated the image.

The image below was shot in the Little Italy neighborhood of San Diego, CA. The text next to it on the right is commentary about American’s modern paranoia. Because even though we are being watched, does not mean that one can really stopped from what they intended to do, either good or bad actions.

The following image was shot on an abandoned property in Redlands, CA. 

I created a cover using the image of the Angel Moroni over the Mormon temple in La Jolla, CA.

“Transformation”18x30 Acrylic on wood. By Juan Gallardo.

“Bands you never heard of” Installation displayed at Audiophilia Music Art Show at Evil or Sacred Gallery during the month of August 2015 in Los Angeles, CA. 

A video posted by J. Gallardo (@zubliminal) on Aug 1, 2015 at 7:23pm PDT

The idea started out as tape cover art. But I thought that would be rather boring to have it just be a few tapes. So I created an installation that featured the tape art. But to make it more inviting i assembled various found objects including a coffee table, chair, tape player, and headphones all from the era when tapes were popular. To make people feel “at home” I littered under the table with empty PBR cans. And added an ash tray. And to add a little more intrigue I placed the book Lucifer Rising on the table that discussed the history of how Satanism influenced rock music. It is a pretty well balanced book. The bookmark in the book was a ticket that I had bought to the Museum of Contemporary Art in Los Angeles back in 2011. My goal was that people would be comfortable, intrigued, entertained, exposed to new music and ideas, while they got to view my own art. Though the installation is art itself, the actual original art that I made was two tape covers. The first person that I observed at my installation was the father of another artist at the show. He seemed to be intrigued by the book. 

  Towards the end of the night someone had a lot of questions and it was really nice to be able to interact with a viewer. I gave him some background on the project. We discussed LaVeyan Satanism, indie music, and the user experience in art. He said that he liked how I set up the installation and compared it to going to a bakery and being able to get free samples. We also talked about the sources for the art on my covers.

The first tape cover was for a fake band “The Enforcers” whose cover includes a black and white picture that took of a police officer in San Diego in the parking enforcement division. 

The second tape cover was for a fake band called “Blissful Existence” which has a screenshot of my old avatar in SecondLife. In that scene I was hanging out with my online friend Adriana “Candy.”

The author took headlines from a gritty newspaper and then staged the scenes in his artistic interpretation. Great book if you would like to see examples of how this type of work is inspired and discussed.

Great book if you are an artist who wants to publish their work on their own. Also gives a nice history of the craft, tips on how to review zines, and how to get more distribution for your work.