#zu audio

WHY DOES MODERN HI-FI SOUND SO CLINICAL AND DEAD? Quite simple—the lunatics have taken over the asylum. Because more and more 'stuff' can be measured, people measure more and more stuff, and frequently, the stuff they measure takes on such import for measurement's sake that all kinds of bad things are done to a design to ensure a good measured result, but at the expense of a raft of musically important stuff that doesn't feature on the measurement guru's agenda. In a nutshell—it's chucking the baby out with the bath water. On top of all that, the majority of people's exposure to music is through the TV, iPod, radio and the internet, all of which offer a pale pastiche of the real live event—the populace is losing touch with the only real reference worth having—real 'live' music. Once the 'live' reference has gone, we lose sight of the core essence of live music—the dynamics and scale of a living, breathing performance—funnily enough, the very virtues of Zu that differentiate them from every other speaker on the planet. So the bottom line becomes 'what's your reference—live music or an oscilloscope?' For people who love listening to their hi-fi, scrutinizing every aspect of the recording and forensically dissecting the performance, there's a raft of speakers out there for those lost souls. For people who are still in love with the music, who just want to be at that gig, who really don't care about 'audiophile' recordings and all the attendant crap—for all those enlightened souls, there's Zu.