Mocktails no more: Why bars are taking non-alcoholic drinks serio
Over the weekend Spencer Campbell partner and founder of Zero Proof Collective got some media coverage in the Singapore Straits Times Digital and Newspaper in respect to thew changing landscape of Alcohol Free Cocktails here in Singapore. Here are some highlights:
SINGAPORE – Once upon a time, ordering a non-alcoholic drink at a bar meant settling for a Coke Zero or shelling out for a mocktail doused in syrup and judgment.
Even its name sounds glib. As Mr Spencer Campbell, a 56-year-old who quit drinking in 2024, puts it: “A mocktail is a terrible word to call a drink, as you are patronising your client. It’s basically a fruit juice concoction that’s overpriced.”
Over the last couple of years, however, he has noticed a shift. No longer are his options limited to the same few sugar bombs. Now, he can have long conversations with bartenders who pay equal attention to his non-alcoholic order and select a thoughtfully balanced drink from an entire page of zero-proof cocktails.
“The biggest change is one of attitude,” says Mr Campbell, director of Zero Proof Collective, a distributor of non-alcoholic spirits here. “Non-drinkers are no longer an afterthought. They’re a demographic that Singapore’s better bars are actively designing for. This is happening at the top end of the market, but is now moving to mid-tier bars and restaurants.”
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Singapore’s top bars may have found a way to balance quality with inclusivity, but what of other establishments that lack such talent and resources?
The way Mr Campbell sees it, this is what is holding other bars and restaurants back from embracing the zero-proof movement. “Most regular bars have a high turnover of bar staff and no mixologist behind the bar, so the cocktail consistency is not there yet.”
He plans to bring in a ready-to-drink canned cocktail in the coming months to help plug this gap. His company is also the exclusive South-east Asian distributor for Barnes & Brown Distilling Co, an Australian producer of premium non-alcoholic spirits.
Read Full Article here: Mocktails no more: Why bars are taking non-alcoholic drinks seriously
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