#zeigarnik

The regret we experience for not doing something leaves a much stronger impression on us than the regret we may have for doing something. In psychology, this is called the Zeigarnik effect, which says that people remember things that they once pursued and left incomplete more than they do the things that they had completed. For example, I’m sure most of us regret not telling someone we loved them, and those feelings are likely to remain with us forever. Knowing that we were too scared to try leaves us with an even bigger regret than the fact that we didn’t do it. The lesson is clear: if there’s something you want to do, now’s the time to do it, whether it ends in success or failure. That’s why I wrote this book. I may regret it later. But I’m sure I would have regretted not doing it more. Overall, taking action leads to happiness.

What psychological effect keeps gamers glued to computer screens? And how can we harness it in our marketing campaigns? Discover the secrets of the Zeigarnik Effect, a revelation that has inspired over 600 psychological tests…

words familiar,like infinite secondsand sand grain energy giving back, anonymous;nurturing names for contempt-granular pauses of everything. (the Zeigarnik effect is the concept in psychology that theorizes unfinished tasks are more easily recalled than others that are complete.)

6月8日（水）より名古屋・Minatomachi POTLUCK BUILDINGにて開催のアートブックフェアに、「天野入華（Little object）と張 祐寿（zeigarnik）」名義で出品します。