â BTS âOur secret to success is not SNS but sincerity + abilityâ
20s, the age that eats and eats and still craves for more. At 5 PM, BTS opened up some treats and had snack time, proving to be hearty eaters. To the members (RM 24, Suga 25, Jin 26, J-Hope 24, Jimin 23, V 23, Jungkook 21), who have to split up their time small, with success comes the time they miss home cooking.
âMembers whose houses are at Seoul can eat a meal and come back, while Jungkook and Jimin are from Busan, so they eat home cooking about 1-2 times a year.â
At Nonhyun-dong, Gangnam-gu, Seoul, we interviewed BTS, said to be more difficult to meet than any other celebrity.
With 1-year worth of schedule packed already and a busy year waiting ahead, the members shared âWe still sleep 6-7 hours a day. Only Jin and V sleep a little later because they play gamesâ. Even with a small question, they didnât answer sloppily.
Last year, BTS attained First¡Best achievements in the Billboard chart, recorded 1.5 million in album sales on Gaon Chart and swept Daesangs at various award shows with âLove Yourself ćż Herâ album and âMIC Dropâ Remix version. With a year-long rapid leap, they became an âuncrossable wallâ group that will be the turning point in the history of Korean music, like Seo Taiji & Kids, H.O.T, DBSK, Psy.
During the one-hour long interview, the members expressed âItâs the beginning of a year with lots of thoughtsâ and laid out their feelings. They led the conversation with honesty, repeating the word âsincerityâ, talking about the emotions when their sweat brought forth fruits, the anxiety and loneliness behind and how they overcome it.
Below are Q&As with BTS.
- Anyone would understand the swag in your âMic Dropâ lyrics. You spent a year with âbags filled with trophiesâ.
ⲠJ-HOPE: It was a year of many achievements that I feel proud of myself looking back. All thanks to our fansâ enthusiastic support.
ⲠJUNGKOOK: I wasnât nervous at all, be it at award shows or American NBC talk show âEllen DeGeneres Showâ. Itâs because I believed in our fans. At that time I felt that I made a right decision choosing to become a singer.
ⲠJIN: Hmh, I think I became more handsome last year. Iâve been saying this for years so our fans would understand this, haha. We interacted with fans a lot last year too. We had more contents, interacted with fans in various ways and together made achievements.
- Many fields have analyzed BTSâ secret to success and economical value. Even in the politics world there were reports urging to learn your method of communication. It was summarized into many factors like refined music, contemporary messages that connect with the youth, synchronized choreography, friendly SNS interactions, but what do the members think is the key factor?
ⲠRM: We have received this question countless of times and I think I have represented the team to answer more than 200 times. Itâs finalized gradually with every answer and this is the newest version. I truly praise Bang Shihyuk PD-nim for his batting eye. We started as a hiphop crew but Bang PD-nim thought that there needs to be someone to talk about what is needed in our society. There were rappers like us who can realize that idea and other members who are skilled performance-wise. If we were to summarize BTSâ secret to success into keywords, I think it would be âSincerity + Abilityâ. Our sincerity is visible in the publicâs eyes, but people only focus on the point that weâre active on SNS. Whatâs more important is that weâre singers, so our music and performancesâ quality has to be good no matter what. We have that and combining with the sincerity and messages we want to deliver and our frequent SNS usage, theyâre envisioned and supported by Bang PD-nim. He provided us the freedom and we as players took high risk to get high return. We and the company have equal credit and in terms of a collaborative relationship between the company and the artists as business partners, I think this is a good model.
ⲠSUGA: I thought a lot about this too since I was curious. Itâs hard to sum up in one thing. What someone needs to talk about but no one did, I think thatâs where I started. I took a look back to see how I made music before, since it was the beginning of a new year and I was feeling restless, and Bang PD-nim was like this from the start. He sat in the small studio and told us, âWhat do you want to talk about? Think about the subject for your beats.â We said âRespect personal tasteâ, âWhy does no one talk about schools and the society?â and thatâs how we started. Unfortunately, when others analyze us, they attribute our success to SNS only. Kim Saengmin sunbae-nim who hosted our fanmeeting not long ago praised us in his podcast that âNothing can beat working hard at what theyâre good atâ. When I heard that I thought âHe really felt what we doâ. It took 5 years for people to know this, so I felt sentimental.
- Last year you were record makers. The most representative records were your Billboard achievements and album sales, which figures came close to you emotionally?
ⲠRM: When we made it to No.28 on the Billboard main single chart âHot 100â with âMIC Dropâ Remix. Having our name on the âHot 100â that I have been seeing since I was small was shocking to me. Normally in America, the top 40 songs on âHot 100â are considered nationwide hits, so making it into the top 30 itself was a huge deal.
ⲠJ-HOPE: The album sales came to me. I felt moved how the album with music we made recorded a big sales number.
ⲠSUGA: Actually I donât dwell on figures or records. Many things happened last year but the performance at âAmerican Music Awardsâ was the most memorable to me. When I was little, award shows werenât broadcasted live on TV so I had to watch on the Internet. Appearing on the show was thrilling already but getting to perform on stage right in front of Diana Ross, who received the Lifetime Achievement award, was unbelievable.
- You received fervent responses in American. Local fans arranged campaigns to request your songs at radio stations and helped with Billboard rankings. With âMic Dropâ entered the âHot 100â for 8 consecutive weeks and âLove Yourself ćż Herâ on âBillboard 200â for 15 consecutive weeks, your popularity doesnât seem to cool down. In which aspect do you see the local fansâ enthusiastic reactions?
ⲠSUGA: Thereâs barely any difference between the way Korean and American fans love us and how they express that love. If I were to choose one, Iâd say they like when weâre together the most. They must have found it special how weâre always together no matter what we do.
ⲠRM: In the same context, before fans become fans, theyâre part of the public who consume contents. I believe they become âcore fansâ because they distinguished what is not visible in the eyes. If we combine our chemistry and sincerity they felt through video contents like performance videos and behind-the-scenes, music and high-quality performances, I donât think thereâs any weapon more powerful than that. It transcended languages and became the catalyst powering fans to request our songs on radios.
- You appeared on 3 big American talk shows, was there any behind story?
ⲠV: I remember these questions the most, âWhy are your fans so enthusiastic?â, âHow did you gain such great fans?â. (When asked how he replied) RM answered because heâs good at English. (laughs)
ⲠRM: We originally planned to only perform at all 3 talk shows, but after the production crew saw the fanchant and reactions of the fans on set, they add corners like games and talk section with the MCs. There wasnât supposed to be a talk section with Ellen but after seeing our fans, Ellen said âThis canât be it, we need to do moreâ and arranged it. It was thanks to fans.
ⲠJIN: We asked the translator hyungnim for cool words and sentences and memorized them to talk one by one, but we couldnât quite understand the questions so we couldnât answer. V even stayed up all night to prepare questions that would likely to come out but he couldnât answer, itâs cute.
ⲠV: (Searching for the memo note he wrote answers on) I predicted they would ask questions about the performance so I memorized all the answers, but Ellen didnât ask. The translator hyung obviously said âThereâs a good chance theyâll ask this questionâ... (laughs)
- Since your debut in 2013, you have faced the dreams and reality of boys and youth, and in Sugaâs mixtape track âThe Lastâ, you also confessed about the feeling of separation with reality, depression and compulsion when you dreamed of being an idol star. Looking back at your trainee days, how did you overcome the anxiety and how far do you think you have reached that dream now?
ⲠSUGA: I think anxiety and loneliness are something thatâll come with us for the rest of our life. How we let then out matters much and we have to learn our whole life to know how to. I think life is thinking every moment, because emotions change so much with each situation and moment. Through this article, I want to tell people that âI feel the anxiety and so do you, so letâs find the way and learn it together". Never once have I not had a dream. All of my dreams came true. When I was a trainee, my dream was to debut as a singer, after I debuted, it was winning first place, after I won first place, it was winning the daesang and making it to Japan and America. To be honest, Billboard and âAMAâ were only far-fetched talks I couldnât even dream of, but it came true. I donât feel like Iâm running towards a specific dream more than before, but lately my thoughts have changed, our values and happiness as human beings are also important, so Iâm still far (from attaining it). I have achieved a lot as a single but last year was probably the turning point. Iâm only 26 years old and even though I have been making music for 10 years, counting from pre-debut, I will continue for a long time. Iâve been having a lot of thoughts this new year.
ⲠRM: I think humans are programmed to feel ambivalent emotions at the same time. They say itâs the motivation created for humans to dominate other worlds as the lord of all creation. We think about parting as we love and we think about fall and failure as we feel the success, itâs in our genes. Itâs the same context with what Suga-hyung said, (anxiety is) like a shadow. To put it in my case, my father got tinnitus during his 25 years working at a company. He said it was hard for him, he got stressed when he concentrated on his work or did something he liked even with no symptom shown, and when he faced stressing situations it got so severe that it affected his life. The anxiety that shows as tinnitus to someone is like a shadow, it gets taller with my height and longer with the night. We canât say we overcome the ambivalent emotions from the other side of our hearts, however, humans must embrace our inevitable loneliness and darkness, so we need a haven for ourselves. Before, music was the only thing to me and I was lucky to choose this path and meet good friends, achieving occupationally and financially. I made a few havens for myself so I could befriend my anxiety. I collect figurines, buy clothes that I like, go to unknown neighborhoods to see how people live.  When I take the bus and wander around unknown neighborhoods, it bridges the gap and makes me feel like Iâm not far away from this world. Itâs how I disperse my anxiety.
- Looking at the lyrics that harbor your experiences, there must be a lot of hard times in the past 5 years.
ⲠJIN: Iâm the type to avoid such moments so I try to live another life by playing games. When I play games, I get to live with a completely different personality. Recently I started gaming again and happened to meet friends I met 10 years ago when I played. We have never met in real life, just online friends recognizing each other from IDs. But I felt somewhat happy. It brought back old memories.
ⲠJIMIN: Now is probably the time I feel lonely and tired the most. We always say weâre happy, but when hard times come we start thinking thereâs no one who understands us, not friends, family, and it makes us feel lonely. Not long ago, I listened again to our songs and rewatched our live broadcasts and felt better.
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⥠BTS âTopics we introduced through music, hope you could think about them together with usâ
- During the last 5 years, you have released a lot of non-formal tracks on Soundcloud, this âconsistencyâ differentiates you from other idols.
ⲠSUGA: Consistency is an amazing thing. There isnât any special reason, I just like music and find releasing music fun. You need to be so to understand the non-formal tracks.  A creator should not approach commercially. I heard many say âWhy would you release this?â but thereâs only one reason, because itâs fun. I can make and release it, get feedback, express what is hard to deliver with words or my sincerity with music. They say we express ourselves a lot and make use of SNS well, and releasing non-formal tracks is also a method. Itâs not an easy decision to release as 10 original tracks, I canât use any word to describe it other than that I just wanted to it. The non-formal tracks released long ago were made when I was thoughtful and not so sociable, so I have some regrets personally, but it feels like thanks to it the sharp edges are now carved. It was one of the turning points in my life and marked my improvement in terms of music.
- I know that until before releasing the youth series âHwa Yang Yeon Hwaâ, you concerned a lot about your music direction. Were there any trial and error and how did you set your direction?
ⲠRM: Leaving Billboard chart entrance and Melon chart ranking aside, there are always trials and errors in music. In the past, ours were about âhow can we attract the public and fans but still keep our identity", now we have more listeners so weâre working with the upcoming title track following âDNAâ. Like how visible results come out through big and small trials and errors, the next title track will go through countless trials and errors as well. 4 years ago, âDangerâ entered the Melon chart at No.54 but fell out in just one day and never climbed back again. It makes me emotional remembering how there used to be times like that and in the future, we need to continue to go through trials and errors again.
ⲠJ-HOPE: As weâre active as BTS, we study too. When we set a subject, we think a lot about how to deliver our stories.
- Looking at the albums you have released so far, each has different themes but all deliver the messages that connect to the youth. How do you gather different thoughts of 7 members?
ⲠSUGA: How we make music is, everybody participates in one beat and one subject. There has to be a standard, so the producers will pick out the best and arrange them. We always do what comes with clear standards, since we talked a lot about whatâs right and wrong. We start from what anyone can think, like âThis is obviously right, this is obviously wrongâ, maybe thatâs the reason why we can earn empathy.
- Your lyrics give the feels of Seo Taiji & Kids from the 90s in the sense that you both talk about what someone needs to say but no one did.
ⲠSUGA, RM: Seo Taiji-hyungnim told us that. He also invited us to join his stage. (BTS participated in Seo Taijiâs 25th debut anniversary remake project and joined Seo Taijiâs celebratory concert held at Jamsil Olympic stadium, Seoul.)
- Any lyrics that you feel pleased with whenever you sing?
ⲠSUGA: My favorite is âThe dawn before the sun rises is the darkestâ from âTomorrowâ. When I wrote that line it just flowed out naturally.
ⲠJUNGKOOK: âWhere there is hope, there are trialsâ from âSeaâ, I donât know why but it makes me emotional. (âSeaâ is a track RM made inspired from 1Q84âs âWhere there is hope, there are trialsâ quote.)
ⲠRM: Among lyrics I wrote recently, I like âBest Of Meâ. Thereâs a line thatâs dedicated to our fans ARMY, âI wanted to be a gentle wave but why didnât I know you were the seaâ. It means that I thought I wanted to be helpful to the fans like a gentle wave, but then I realized they are already much bigger waves than me and they made me.
Ⲡ J-HOPE: I have two. One is â(So thanks) For becoming the flowers of my most beautiful moment in lifeâ, itâs dedicated to our fans and itâs beautiful. Every time I sing the song, I feel emotional. âHwa Yang Yeon Hwaâ is a meaningful album to us and it brought the fans to become our beautiful flowers. Another one is âI want to forever be a boyâ from âEpilogue: Young Foreverâ, it gets me thinking more and more as time passes. (Hwa Yang Yeon Hwa: íěě°í = The most beautiful moment in life, í = Flower)
ⲠJIMIN: The entire lyrics of âEpilogue: Young Foreverâ. It holds the thoughts we had after finishing a concert so it made me cry a lot.
ⲠV: I like every lyrics RM-hyung wrote. All lyrics of âEpilogue: Young Foreverâ are good but if I have to pick one line, itâd be âI was able to make someone shoutâ and âI want to forever be a boyâ.
ⲠJIN: âItâs okay, forget it all when I say 1, 2, 3â from â2!3!â. Iâm the dodger type of person so I forget all bad memories. I always try to be happy so the lyrics came home to me. I have always believed if I want to be happy at the moment, I need to forget the unhappy memories.
- Youâre currently preparing for the next album, so which kind of messages do you plan to follow up with?
ⲠSUGA: So far weâve only had the big picture so we canât say anything for sure yet. Since last yearâs tour, we have been talking with each other about happiness, what is happiness and how we can achieve it. Although I think we canât become happier just by trying to be happy, I also believe we need to make efforts to be happy no matter how. We need to learn and research. Since I was young, I have been thinking a lot about what is happiness and how we can achieve it. No one has ever taught us that. I think if we introduce this topic, itâll get many people to discuss about this matter.
ⲠRM: I had been fixated on the keyword âhappinessâ until early last year. But a while ago when I came to Japan, I read a newspaper column that said humans can never achieve the happiness we desire. Itâs in our genes, we canât be happy forever. It said that humanity achieved many goals like the industrial revolution or the advancement of science, but once we attain something, we would feel lacking in something else. We too thought we would be happy if we win first place, but there came the next goal. That column makes perfect sense to me. So rather than happiness, I think we should try and find our own conclusion about âLove Yourselfâ, which is what weâre talking about now. âLove Yourselfâ is finding the way to love oneself. My dream is not to top the Billboard, itâs to love myself properly, because I think no matter how many times I face the ugly and insignificant sides of me, I canât reach them. I was lucky to meet this âLove Yourselfâ concept, so I want to stay true to this emotion and take a step closer towards the way to loving myself. Thereâs a lot that can be said on this subject, including darkness and loneliness.
- Many of your lyrics are inspired by literature works like â1Q84â and âDemianâ, even âSpring Dayâ music video used âThe Ones Who Walk Away From Omelasâ from âThe Windâs Twelve Quartersâ as motive. Which book have you been reading recently?
ⲠSUGA: Iâve been reading a lot recently. I used to love digital machines so much like an early adopter, but I went back to analog. I started writing and reading books like when I was small. Not long ago, I read âLife Lessonsâ by psychiatrist and writer Elisabeth KĂźbler-Ross. I have several of her books. Right now Iâm currently reading Yoshimoto Bananaâs âAbout Herâ.
ⲠRM: I have Yoshimoto Bananaâs âKitchenâ at home so Iâm reading it.
ⲠJ-HOPE: Iâm planning to go back to childhood and read what I used to read back then, the classic science fiction â20 Thousand Leagues Under The Seaâ and âAround The World In 80 Daysâ by French writer Jules Vernes. Lately thoughts of childhood have been keeping me relaxed.
ⲠV: Recently Iâve been trying to read Phillip Chesterfieldâs âLetters To His Sonâ.
- As the leader of K-pop, what do you think is the value or DNA that makes K-pop loved despite the fact that K-pop songs are in Korean?
ⲠRM: K-pop is like a total art package. Itâs a genre with lots of entertainment factors like music and music video, characteristics of each member, contents published on SNS and Youtube, fashion. It allows the public to enjoy in an intimate and diverse way. Fans relate to our lyrics and get to know our personalities, feel the closeness through photos, videos and everyday events we share on Twitter. K-pop creates lots of black holes that attract people in.
ⲠSUGA: It hasnât been long since the word âK-popâ was born, so we still have a lot to do until we can characterize what is K-pop exactly. With Billboard opening the K-pop category again, itâs like our steps began again. I feel like itâs too soon to bring any conclusion to what it is.
⢠BTS âWe were fans too... We relate to how ARMYs feelâ
- Among influences you have made on fans, which one makes you the proudest?
ⲠJIN: When I go abroad and meet fans, many tell me âI learned Korean so I can talk to youâ. Looking at fans who plan to learn Korean and Korean culture makes me feel proud and think âI promoted Koreaâ.
ⲠJUNGKOOK: Many good things happened but at the same time, I also faced tough times, so recently I uploaded a cover of Lee Hiâs âBreatheâ on SNS for fans and myself. (âBreatheâ was composed and written by the late Jonghyun). Itâs dedicated to myself as well as the fans and in the comment section, one fan wrote âI was about to end everything today but I will try to start overâ. Iâm thankful that SNS is popularized and that we were able to become their strength just from a small action.
ⲠJIMIN: My cousin is my fan, so my mom said if she studies well sheâd give her CDs and a phone call with me. Since then she kept on ranking top at school. (laughs)
ⲠJUNGKOOK: At these times I want to be a BTS fan too. Haha.
- Thereâs a lot of âfanficsâ, âimaginesâ written by fans on Internet blogs and also âBTS Literature Botâ on Twitter. Your fans are very enthusiastic, but have you ever been an enthusiastic fan of something? If you have then I think you would understand how they feel.
ⲠSUGA: I was a big fan of Epik High and Eminem. Iâm close with Tablo-hyung now but [back then] I used to buy their CDs, go to their concerts and buy the accessories they used. SNS wasnât popularized back then like now but I also looked up for their articles and videos. So I relate to the fans. I also like basketball so I was an avid fan of NBA star Allen Iverson.
ⲠRM: I was a fan of Eminem and Epik High too. When Eminem came to Korea in 2012, I went to his concert with 2 other members. When Epik High was having promotion for âFlyâ, I also searched for Tablo-hyungâs jacket. Iâm the type to stick to one thing so once I like a clothes brand, I would collect all types. If thereâs a figurine I like, I have to buy everything. I even look up the figurine designerâs interviews to read and see why they made it. So of course I understand how they feel.
ⲠJIN: Iâm into games. I used to play Maple Story before when it was super popular. I would memorize the information like details of a new item and even quarreled with friends who played rival games. I even fell asleep while playing and also bought character plushies and put up photos on my wall, but I stopped to prepare for college.
ⲠV: I was a fan of one of those rival games, Sudden Attack. I was so into it that I even joined the No.1 squad. Joining the squad means I have to change my nickname, so I needed 10,000 won ($9,30), but back in middle school I got 1,000 won (~$1) allowance a day. I didnât play games for a week and with the 3,000 won I already had, I collected 10,000 won. Thatâs how much I loved it.
- You interact closely with fans through everyday photos and videos like âBangtan Bombâ, âRun BTSâ on SNS and Youtube. Your agency also conducted a fan survey in multiple languages, which shows their differentiated moves compared to other agencies. Do you have any basic rule when it comes to interacting with fans?
ⲠRM, SUGA: We all interact through our official SNS account and [our rule is] to be as honest and sincere as we can.
ⲠBTS: We get to do however we want but we promised not to curse. We also set rules among ourselves like to ânot make individual accountsâ, ânot post photos with exposed skinâ, ânot post memes without consentâ, ânot Tweet when drunkâ.
ⲠSUGA: I know SNS is a double-blade knife. We earned extremely great synergy through it but if we go wrong, it can also bring huge risk. Right now itâs something we freely do everyday with sincerity, but we also think a lot. Weâre aware that SNS is not a personal space so weâre running it well.
- Thereâs a lot of quotes by BTS on the Internet like âI want to be an adult who will keep on chasing my dreamsâ, âBloom like a rose, flutter like a cherry blossom, fall like a morning gloryâ.
ⲠJIN: I heard fans are consoled by my quotes âOnly you need to know how hard you workedâ. Sometimes we work really hard but the result doesnât turn out well. People will only know about [our efforts] if the result is good, so I think we all need this kind of healing to console ourselves.
- Last year, you stated that your goals for this year would be No.1 on âBillboard 200â and a stadium tour. Do you have anything you want to achieve personally aside from teamâs goals?
ⲠJUNGKOOK: Iâm ambitious so I want to do everything, but thereâs just so many that I couldnât do them properly. I canât stick to one thing for long. But this year Iâm determined to do whatâs useful to my singer career. So lately I donât even play games. I want to play classic music with a piano, be good at foreign languages and sing well. I plan to work hard to these 3 things only.
ⲠJIN: Last year Jungkook started learning drums. Itâs when I started learning guitar. Jungkook gave up drums so I stopped with guitar as well. Now that Jungkook started learning piano, Iâll take my guitar out of the storage and see how far Jungkook has done to catch up with him. I want to try forming a BTS band one day.
ⲠSUGA: I want to be good at English and Japanese.
ⲠJIMIN: I still want to become perfect as a singer as ever, but Iâll try to think about what I want to do.
ⲠV: I want to be really good at singing. Iâll aim for this goal only.
ⲠJ-HOPE: I have set up many plans for this year as well, but if I want to do them, I need to prioritize my health. I want to take good care of my body. My mixtape thatâs been prepared since last year will be revealed soon, so Iâm focusing on it to bring good music. Hope many people would listen to it and give it lots of love.
ⲠRM: First and foremost, the next album.
- Through the âLove Myselfâ campaign in collaboration with Korean Committee for UNICEF, you have raised more than 600 million won. What do you think about sharing?
ⲠSUGA: There was one thing clear about the campaign. Rather than aiming to show compassion or trying to help someone, we started with the hope to spread good energy and to gather that energy into one place. I donât think âsharingâ would be an equivalent word. Good results are showing and people are getting help, but those who carry it out are seeing changes in their views as well. I think we have the synergy here, which is a good thing.
ⲠJIN: My life goal is to be happy, but right now I think Iâm happy enough, because Iâm getting loved by so many people. Iâm this happy from the love I receive, so now I want to share my happiness with other people.