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The ethos of Apple is rigid so why is perception about the company so fickle?

“Apple is doomed. So are you. As mortals we are used to the idea of death. We do not dwell on it even though it’s inevitable. We do know that we’ll die but what we don’t know is when we’ll die. That certainty/uncertainty makes us, more or less, do everything that we do. And so we carry on,” Horace Dediu writes for Asymco. “But companies die, too. And when they die is also a mystery but it’s not…

Apple is ‘doomed,’ 2016 edition

“There’s something about winter,” Mark Rogowsky writes for Forbes. “The shorter days; the gloomy skies. Those convinced the election of our new president harkens terrible times; those who voted for him believing the darkness has long hovered over us. Oh, right, and the perennial concern that Apple, the 40-year-old American industrial giant whose products are used by nearly 1 in 6 humans on the…

Apple is doomed to fail… or maybe not, say ‘experts’

“Something very strange is going on in business journalism,” Philip Elmer-DeWitt reports for Fortune.

“The world’s most valuable company just gobbled up 94% of global smartphone profits, up from 85% a year ago,” P.E.D. reports. “Yet much of the media’s coverage of Apple—especially in the click-hungry corners of blogosphere—is pursuing a narrative that says Apple is doomed.”

“It’s a…

iPhone 6s/Plus pre-orders sold-out in China in 12 hours

Pre-orders of Apple’s new iPhone 6s/Plus sold-out in China in 12 hours.

“The rose gold iPhone 6S Plus was the first to go,” Philip Elmer-DeWitt reports for Fortune.

Chart in the full article here.

The worldwide iPhone 6s Pre-Order Tracker is here.

MacDailyNews Take: YKBAID.