Packaging for YCN 2018 student competition for The GrownUp Company.
The brief asked about packaging for a new range of vegan chocolates. For my packaging, I used vivid colours to show lively vegan lifestyle and also to keep a bold style of The GrownUP Company. Photos of raw cocoa bean indicate freshness and that chocolate are made with real ingredients. I used a recyclable material as the audience, vegans, care about the environment and are more likely to buy it.












