Mar 29, 2012
API for Display Advertising Reporting
Yesterday we released our reporting API for display advertising. We're very excited about supporting DART for Publishers and Yahoo! APT out of the gate with a few others to follow soon.
As you may know, Google has begun a slow migration of their DART for Publishers clients to the newer API which is called DoubleClick for Publishers. Adigami already supports the new system and we will be making some announcements around this API soon.
Our challenge with this work was to find a way to keep the simplicity of our API service without sacrificing power, and I think we achieved this goal! We believe you'll be very happy with the rich data and analysis we can provide for display advertising results.
