#wwdmagic2018

One of fashion industry’s biggest trade shows of the year, the WWD MAGIC Las Vegas which takes place twice a year in February and August, attracts over 60,000 fashion insiders: buyers, vendors and even manufacturers from all around the globe (120+ countries). With the fall / August show currently underway, we thought we would post some helpful tips and links. So whether you are a vendor or buyer, here’s some info on making the most out of MAGIC!

Arrival

Hopefully registration, travel, and for vendors booth setup went well. (Reminder you must use Vegas union workers for all installation, electrical, and freight handling.) Don’t forget to keep the the WWDMagic website handy for show info including hours, seminars and events activity schedule, floor plans, and list of vendors and brands being showcased. Click here to visit. 

On the Floor

As mentioned, MAGIC is a massive trade show and so mapping out the floor plan is a good idea. To really plan and make the most out of your visit, the  My Show Planner is an awesome tool that combines logistics and planning into one easy-to-use tool. Add events to your own personalized calendar, have a look at detailed maps and save key vendors and exhibitors that you want to visit, and print your agenda from there. Looking up a potential exhibitor or vendor is also very simple by using the online Show Search tool. 

When interacting with vendors be sure to spend a little time getting to know them and don’t be afraid to ask questions which include asking about seasonal product availability, type of quality, and knowing brands before you invest. Also make sure that there are no hidden costs in the price, such as import/export taxes and to not feel pressured by minimum orders - there are always options such as broken packs or lower prices for minimum orders.

‘MAGIC’ Mobile App