#writeblr tutorial

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(original post link)

Here's the formula from the above post broken down:

[giant horizontal title card, preferably animated to catch the eye] OR [a few tasteful parallels, if you're good at parallel posts]

TITLE (linked to where you can read the piece) / wordcount

a quote that is representative of the tone, themes, prose style, and/or the "promise of the premise"

A longer pitch, featuring the overall subject of the piece (transsexual reality TV drama), any comp titles (Detransition, Baby), the main draw (in this case, watching trans people be awful to clueless cis people), major themes (performance), and any other promises you'd like to make (food romance and tigers). You can see that the quote I chose delivers on the promise of trans people intellectually outperforming cis people-- if I were a reader, I would be more likely to trust that the rest of the pitch was accurate based on that assurance.

If you have any positive reviews on your piece, say so. If it has won any awards or contests, say so. If your work has made people cry, Doja Cat - Say So. Always. Generally speaking, more personal and more detailed is better, but keep it to one or two people-- e.g. "when I gave this to my S/O to read he shot milk out of his nose so far I had to go clean under the couch" or "my favorite review of this piece is the reader who said they read it chapter-by-chapter under their covers because they wanted it all to themself." This should be one sentence.

Depending on where the story is published, what you usually promote, etc., it may be worthwhile saying the story is free. Use your judgment on whether the reader can tell.

I also like putting my links at the bottom so someone seeing this on a friend's dash can easily track me around the 'Net. They make me look more professional (I now include a link to my website) and they visually balance the post, in my opinion. This post also happened to have some additional links for bonus content.

This is not as high stakes as it seems. I'm not 100% happy with the pitch here, and I'm not 100% happy with the graphics I've used in other cases. These are some bones that help to sell the piece even when the details aren't as sharp.

REBLOGGING

When is the last time you read something the first time you saw it on your dash? I schedule reblogs of all important posts at least twice over the next 2-3 days, often three times so I can get the morning/afternoon/evening reblog. If your followers tend to be more active at certain times, go ahead and use those. In the past I've intentionally scheduled posts for times I knew more popular mutuals were active, and it has paid off!

I also schedule a reblog for a week and a month and sometimes even a full calendar year out, because I know there is going to be that person who tags the piece '#to read' and instantly forgets about it, only to get excited when they see it weeks later. I am very often that reader. The goal is to catch people when they're ready to read immediately, and this is a game of chance.

Every so often, I go through my entire #writing or #important writing updates or even just #popular tag(s) and queue two dozen posts before shuffling my queue to redistribute matters. This keeps my older work circulating, ensuring new readers get a chance to see older pieces and giving those older pieces another shot at dashboard space. (More on #popular later.) This sounds like a lot, which is why you have to space everything pretty far apart. Fortunately, this is the world's best site for cool things to reblog. I guarantee you that you can find something new you love to post in the meanwhile.

COPING WITH FAME

The post above is what I, a published author, consider "doing well" for a post about my writing on Tumblr. As of October 10th, 2024, over two years after its initial posting and over five years into my posting doggedly about my original fiction, it has 77 notes. More than half (43) are likes. Around half of the reblogs are me promoting my own work or the same very sweet person dutifully reblogging me every time I do so. Glancing through the reblogs now, I know of four people whom I can confirm have read it. Presumably, there are more who are completely silent and have never interacted with the post whatsoever. Genuinely: wahoo!! I am so grateful and happy for the attention and reception of my work.

This is the number one thing I suggest: focus on what you have, and not what you lack. Imagine your post from the perspective of an outsider: even one reblog means you convinced that one person to spread your art! How cool is that! This is also good advice because moping is simply not helpful; it will not get you more reads. (And no, neither will guilting others. Kill that vent post in your head!)

GETTING FOLLOWERS

I don't have that many followers. Of the followers I do have, people are very unpredictably active. When I hear about other people's follower counts I am consistently surprised, because people with half of mine will have fans and haters the likes of which I could not possibly dream of. I follow 500-follower folk who post "I ate a strawberry today" and get 6 asks ranging from "Wow I respect you so much for eating that strawberry" to "I'm going to come to your address at [REDACTED REDACTED REDACTED] and shove bananas down your throat for hating on my favorite fruit."

I point this out to establish three important things. 1) Be grateful for what you have (in my case, 0 anonymous hate asks about fruitpinions), 2) followers have far less impact on interaction than one might think, and 3) followers don't engage with the things you might like them to.

Think about yourself. Are you more likely to reblog a photo of a cat in a pumpkin (alright, here) or something advertising fifteen minutes' worth of writing, which could be, for all you know, bad? Or, for that matter, by a person you should not like to support? Reblogs on generically interesting things are 'safer' (unfortunately) than reblogs on art, and it makes perfect sense that people are skittish around the latter. People don't often reblog things they haven't read, and nobody can reblog every artpost on their dash. Having someone else put it there, however, is incredibly powerful—someone's vetted this post as Worth a Reblog, after all. Having more followers allows for much more of this.

(Followers don't guarantee any one sort of interaction, but having more of them is rarely bad. Rarely.)

Across my most popular posts, one theme becomes very obvious: people like things that apply to them or their blog. I try to post writing advice/opinions/memes every so often, because I know I have a loyal base of writerfolk who like to see that from me, and it's "easier" to reblog than my writing. This is simply the nature of the universe. I used to pretty frequently go into the #writeblr tag and check out what was recently popular so I could figure out how to serve the same base, and from time to time it worked.

You're welcome to examine the list of #writing posts that made it to 100 notes, because each tends to have a notable reason behind its success: a reblog with an exceptionally good review, a contest win, a wordcount that lends itself to pasting the whole thing in one go.

(Posts about my book's release are a notable exception, in part due to Blaze and in part due to my absolutely relentless flogging of their reblog buttons during the ~year of promotion. Also in large part to a dedicated circle of friends who passed the post around nonstop! Thank you so much!!)

A lot of people will tell you to attempt covert reciprocal promotion. You know—reblog a lot of stuff, in the hopes that people will reblog yours. If I could change one thing on Tumblr, it would be this: the culture that quietly encourages disingenously interacting with other people with a secret True Goal in mind. (On the autism website.)

Please, for the love of all that is good and holy, do not do this. If you comment on other people's work, do it because you're happy to do so. When I released Paper Tigress, I went through everybody else who responded to the same prompt and read their work, because I had the day off and I was curious. This has led to Paper Tigress having more comments on Reedsy than one of my contest winners, and even outranking the shortlisted story in the same prompt category. However, this would have been a waste of my time if I did not genuinely enjoy reading the other stories. I read 80+ stories, taking several hours, and gained 30 comments from the venture (half my comments are my responses).

Crucially, I do not promote other writers' work on Tumblr in the hopes of them reading or boosting mine. This is the #1 tip I see thrown around that I viscerally disagree with. While, again, I am grateful for engagement with my work regardless of the context, I do not want people suffering through my work in the hopes that I will promote them. I work a full-time job, and my reading calendar is perpetually overbooked, including with work by my absolute best of friends. Even if it wasn't, I think it would be quite insulting if I were posting works in the hopes that someone would choke it down like medicine. I post what I think is good so that people can read and enjoy it. If you are not enjoying it, I do not want you to feel as though you have to read it. My aim is to give to others what my favorite authors have given me, which is most certainly not A Bad Time Spent Being Dishonest In The Hopes Of Getting Something Back. You have better things to do with your time. Please be honest.

CONCLUSION

Realistically, the readers I have, I gained through being a published author for five years promoting my behind off on Tumblr, the least forgiving social media for promotion. People like it when you have a book they can buy, especially if it has Goodreads reviews that make it look like you have been vetted for them. Many people who follow me have read only Something's Not Right and nothing else. (Many people who follow me have read everything but Something's Not Right.) I have posted dozens of pieces on Tumblr and Wattpad (and AO3). I gained a small number of readers writing and posting fanfiction for the Locked Tomb Tri(?)logy, even though I marketed it absolutely terribly.