#worldbrand

Styling / Creative Direction Sopheak Seng

Sooooo, I’ve been waiting for the right moment to post about SO/Auckland, an incredibly gorgeous, fun but also very awake design hotel concept and offering just opened in Auckland’s CBD. Flick through these images to get a bit of a taste of this wonderful place. It has a fab rooftop bar too, called Hi-SO with outdoor and indoor areas. SO brought on @worldbrandinnz Benny Castles to collaborate on the hotel design which is inspired by it being the site of a former gold vault and Auckland’s volcanic topography. The neon artwork in this front shot represents looking down on a crater and the various other volcanoes Mt Eden, Rangitoto etc, scattered into a stylish/not literal print and hotel logo. The print appears throughout the hotel including in black and pink lining of the wardrobe. The idea was it is a wonderful discovery that when you open a handbag with wonderful lining, says Castles. The staff are all fitted a beautiful uniforms, made in NZ by WORLD and all personally fitted by Castles. It’s safe to say they all look incredible! SO’s GM Stephen Gould has also managed to lure a Michelin-starred chef Marc de Passorio from France to run the restaurant. Plus, guests get a tea infused welcome drink on arrival created by the hot EK’s dedicated tea somelier. There are private dining rooms you can book including one in a room surrounded by 1000 wine bottles for six. Another room seats 22 - great for a private party. All rooms have baths with wine glass holders plus stylish refillable dispensers for organic body wash and body care products. There’s free wi-Fi and free no -alcoholic mini bar and 250 movies to choose from for free. Did I also mention the decor! A magnificent contemporary mega chandelier greets you in the foyer. You can sit on one of four $23,000 Charleston black leather couches, tipped permanently on one end, designed by Marcel Wanders for Moooi. And, WORLD’s Benny Castles joins an amazing group of fashion designers to collaborate on SO hotels around the world including Kenzo, Victor & Rolf and Christian Lacroix. ❤️ #soauckland #worldbrand #bennycastles #fashion #auckland #travel #newzealand (at SO/ Auckland) https://www.instagram.com/p/Bq1HqdvFqvz/?utm_source=ig_tumblr_share&igshid=3l5acx6d0njx

They don't care what you've been through but they wonna share with you the glory...... God is waashin u....... if you say I am heartless. #watchout #heartless #jalabiyaclassic #teamaellay #worldbrand #music #nemesis #donthatetheshake #love #takingover #takeover #nofakelove #abujabrand #iamme #dontblameme #whocares #theydontcare

New brand MOVE FOUNDATION, follow on instagram @movefoundation and check our product #brand #worldbrand #indobrand #move_gen

#WorldBrand #Google http://click-to-read-mo.re/p/7dpx/53598ff6