Grow your Facebook followers by 58% with a mobile app - Hidden secrets revealed!
If you understand how important it is to turn your WordPress website into an app, you will be able to build an app on your own using the AppMySite free app maker. This app builder helps you to create your mobile app in a code-free environment. That means you don't need to be a technical wizard for making an app.
Now that you have created an app, you cannot just sit back and relax. You will have to promote it to get users' attention as well as to increase your business revenue.
The best way to market your app is to start profiling your business on social media channels. On these channels, you can thereby promote your mobile app to your customers (existing or new).
In the beginning, you can invite your family, friends, and close colleagues. Once you get the followership, you can tap other people to connect with you. Everyone is eager to engage, comment, and click at the start. But, the results start to slow over time, and new fan growth grinds to a halt.
There is a turning point here that determines how you are going to consistently grow beyond the current strength you have. Â
No matter how good you are at mobile app marketing, people will unlike it. This is just a natural law of averages and churning, working against you.
The same holds sense for Facebook. If you do limited postings once a day, or a week, people will naturally begin to, unlike your page.
Although new followers are more likely to be engaged and take action at a higher rate, over time, older followers will be less active.Â
To achieve success, you need to continually bring in new people to take action to purchase, repurchase, or refer you to their friends.
You must know that reaching friends of friends is the holy grail of social media marketing. Moreover, it is almost impossible if you're not active and continually bringing in new people, instead of engaging your older ones.
Keep reading to find out how to grow your Facebook followers by 58% over the next three months.
Create Facebook campaigns for business growth
Advertising works wonders. If you know what you are doing, have the budget, and already have some engagement strategies in place, it will work.
If you are not reaching the right people, or can't get them to engage with each other and your brand, it doesn't matter how much you spend on advertising, it will fail.
The best approach is to create an integrated campaign that gets you multiple returns from a single investment. That way, you can improve your brand awareness, bring in website traffic, increase social sharing, generate a few leads, and get more followers in the process. This creates a ton of value and excitement among your customers. In turn, followers get increased by 58%, while post views and feedback get up by 61% and 65%, respectively.
Here are three steps to help you get started:
Step 1. Create a bundled package
Your Facebook promotions should be incredibly compelling and valuable.
To do a successful promotion, you don't need to foot the bill personally. Instead, start brainstorming on how you can give away your own products and services.
When doing this, you need to understand that you don't overvalue your products and services too much. Your products and services might be amazing to you, but may not be for your customers. Do you really think they will go through a ton of efforts or pay an enormous amount of attention for 10% off? Not likely.
Another way is to find complementary partners that can help you increase the perceived value of your products and services. If you can get a few partners to chip in their testimonials, you will hopefully end up with something reasonably compelling.
Here is a trick: Explore what they value and work to provide it. Everyone has their own needs. Therefore, if you can figure out a way, they'll work with you every time.
These complementary partners can be groups, organizations, or companies. You can start with local companies and associations to find the potential lists of these people.
Step 2. Seek content creators
Most businesses struggle with creating the right content for their campaigns. You are no exception.
The quality of content is an absolute necessity for Facebook campaigns. So if you cannot do it on your own, then find someone who can.Â
The trick here is to find out what they want and then give it to them so they can work accordingly.
Bloggers, for example, typically want exposure, money, and exclusive access to something. If you can provide even one of those things, they'll gladly work with you and make sure your campaign would be a success.
The best way to do is to find a local meetup or a significant event that caters to content creators like the New Media Expo.Â
Such content curators help you generate interest among a broader blogging community. Your campaign then goes out to 100,000+ people and their 42,000+ twitter followers, which is enormous to get increased followership.
Step 3. Focus on virality
You can't really make things go viral. However, you can reduce friction to help the message scale on its own.
You can do this by thinking through every tiny step, or micro-conversion, along with a customer's path to the finish line. Make this as easy as possible and build in extra sharing opportunities along the way.
For example, do not just ask your followers to share something. But you can use CTA (call to action) button actually to build out exactly what you want them to share. Then, all they need to do is to click a button and go live.
You can even run a promotion for the bloggers you have reached out before promoting your app for real. With this strategy, you will get a ton of exposure. Also, it helps you 'pre-sell' your Facebook campaign to generate a ton of buzz and interest among your customers. This helps you to make sure your ultimate promotion will be a great success.
There will be no shortage of ideas or ways when you run your Facebook campaigns if you do them right.Â
The initial ideation takes time as you have to figure out the logistics. However, once the 'system' is built, then you can adapt, react, and mix it up enough to keep things fresh and cost-effective.
Bring your creativity, imagination, and hustle to think outside the box while putting each campaign together on Facebook. Therefore, this one investment of your time is going to bring in more Facebook followers. And, most importantly, it's going to grow your business through branding, partnerships, links, traffic, and ultimately, more revenue.
With that being said, build your WordPress native app and promote it on Facebook through different campaigns with excellent content.
