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Common SEO Mistakes That Ruin Website Ranking 

To create a steady traffic on the website, people use SEO. Unfortunately, that days are gone when you received free traffic. Nowadays, it takes a lot of efforts and time to get the organic results. Google is a fruitful way to get more and more visitor to your online business. Advertising with Google AdWords or PPC gets traffic instantly, but search engine optimization just gets organic traffic. If it’s done correctly, you will definitely get positive results.

There is no doubt that SEO has many benefits, but it also has some disadvantages. If you do this correctly, it leads your website on the top of the Google and other search engines. On the other hand, if done erratically, it can ruin your website. If once you lost your traffic, it will take long time to get back in the previous position. So, if you are running a search engine optimization campaign, avoid some common pitfalls. Let’s take a look on these mistakes.

1. Keyword stuffing: As you know keywords are important for your website. Because this is the way to engage with your customers. But it does not mean you use so many keywords and repeat them again and again. Repeating keywords in an unnatural way is not good for your website ranking. Keyword stuffing is a part of black hat SEO.

2. Duplicate or copied content: Like keywords, content is also important for your website. Most of the SEO users make this mistake. A duplicate content is already appearing on the internet on another place. When you have duplicate or copied content on your site, Google finds it easily. In the presence of copying content, a search engine offers very less relevant results.

3. Purchasing links: Google allows you buy links from others, but from trusted sources. Purchasing links is a shortcut to get more traffic on your site. But it works only for a short time. If you want long time results, you have to avoid acquiring a large number of spammy links.

4. Lack of quality content: That days are gone, when you use low quality content or stuffing keywords on your site. High quality content is the most important aspect of search engine optimization. For higher rank, you need to serve something useful to your customers.

5. Slow pages: A slow loading web pages creates so many problems for your visitors and provide a very bad user experience. This has happened due to so many images, a slow server and many other things. If you have images or video on your site, make sure you optimize them. To check the speed of your web pages, you can use SEOSiteCheckUp.com tool.

6. Not using SEO tools: This is one of the major mistakes many website owners make. Google provides so many search engine optimization tools. These tools are not hard to use and you don’t need to hire an SEO expert. Just take your time to read and understand them. After that, you can use these tools and prevent many mistakes.