“From Bean to Cup”: Nic Salerno’s ‘Espresso Chronicles’ and the love of specialty coffee in Australia.
Hey all! Together with the blog’s first guest, I have brewed something special for you.
Grab your favourite caffeinated beverage and allow me to introduce you to the first of many collaborations with thought leaders, business owners and individuals from the Southern European and Middle Eastern diaspora community.
The aim of working with fellow wogs is to highlight those who are making waves and leading the pack in what is the next generation of wog influence (wogfluence?) in Australia.
Without further ado, I introduce to you Nic Salerno - Owner & Coffee Enthusiast at Espresso Chronicles.
Espresso Chronicles operates via e-commerce and is founded by Nic’s Coffee enthusiasm and entrepreneurship, informed by Italian-Australian heritage, and based in Sydney, Australia.
From recommending the ‘Best Brew in Town’, a collection of the best Cafes in Sydney to something more personal; a reel where Nic sits down with his Nonno to get his valued opinion on Perfetto Moka Hazelnut by Bialetti.
Nic's dedication to Coffee is evident in all facets of his business endeavour.
I came across Espresso Chronicles by participating in the brand’s regular Tik Tok lives earlier this year in March.
"Espresso Chronicles is not just a business, we are dedicated Coffee enthusiasts with a pure passion for the Coffee community."
- Nic Salerno, Owner & Coffee Enthusiast
What captivated me the most was watching Nic come to life in the live sessions, which showcased an interactive and educational approach to coffee with an impeccable set design (you can see his marketing influence shine here), and an opportunity to discuss what coffee means for the viewers.
This really gave me an insight into Nic’s world and everything that made him tick and light up. A true joy to watch, in which he deploys a natural and relatable live stream approach to his viewers and loyal followers.
The business sells an array of items such as Coffee, Coffee Accessories and Coffee Makers including Grinders, Moka Pots, Cups & Christmas Specialty items (i.e. Panettone)
Products are sold online and are shipped nationwide, to New Zealand and selected international countries.
Espresso Chronicles aims to be a hub for anything coffee-related (not just product specific).
I chose to speak to Nic and this business due to the intent and meaningful story that informs the consumer and enthusiast on how he creates a hub for fellow coffee enthusiasts and showcases his passion for doing what truly makes you proud to represent culture (in your own special way).
In sitting down with Nic one-on-one, I was able to truly understand and immerse myself in his passion for coffee, in what has become a very personal experience for him.
Growing up in an Italian household, coffee was at the centrepiece of every discussion and family visit.
“Coffee is the beverage that brings us together and evokes unity,” Nic relayed, and I 100% agree.
Initially, going into coffee was not something on Nic’s radar, as his expertise lies in Marketing, Project Management and Buying, with a degree in Counselling in his back pocket also.
As Nic said, “Through life experiences, we naturally evolve into our true selves.”
The business evolved out of Nic’s true love and passion for espresso, in what became a joke amongst friends with the nickname “Mr Espresso.”
Nic became quite known for ordering his signature coffee whilst out and slowly the business morphed into a community of that same passion.
Through the creation of Espresso Chronicles, Nic has enabled a community of individuals with a special passion for the iconic (and very Italian) beverage and its methodology.
It’s been an amazing journey to see Nic and Espresso Chronicles grow in the 2 years of activation, which I have felt very privileged to have been a part of in the very initial stages as a customer and now, a collaborator.
I want to highlight that not only can wogs be proud of their heritage, and in Nic’s instance coffee, but through professionalism, passion and business expertise he has been able to create something that brings heritage and identity into play, in his own way.
Being proud of your roots is what makes us who we are and forms the fabric of our identity and leaning into where we are from and enhancing our identity's core values, makes us true representations of our higher self.
Drawing inspiration from origins is something to note here, and resonates well with the wogism ethos.
I want to thank Nic for his interest and time in being involved in the first wogism feature and collaboration.
It’s been a joy and pleasure to get to know him and I look forward to seeing what he has in store for Espresso Chronicles and his own journey in the coming months/years!
Should you have any questions or inquiries you can reach Espresso Chronicles on Instagram, Tik Tok and the Web.
Nic also writes a dedicated blog named “EC Coffee Break” which I urge you to give it a read; my favourite post would be How-To Make the Perfect Moka Coffee.
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