#wishedu

Wish Edu is a branding project inspired by the idea that education should feel accessible, supportive, and full of possibilities.

The visual identity was built using clean geometric forms, thoughtful typography, and a structured design system that reflects confidence and direction. Rather than simply creating a logo, the goal was to develop a brand experience that students could trust throughout their educational journey.

There is a particular kind of uncertainty that comes with being a student who wants to study abroad but doesn't quite know where to start.

It isn't a lack of ambition. It is a lack of clear, honest guidance — the kind that takes the student's actual situation into account rather than offering generic information.

WishEdu was built to address exactly that. It is an education consultancy designed around the student's experience — the questions they carry, the decisions they have to make, and the process they have to navigate.

This is the brand identity we developed for that mission. Clean, considered, and built to communicate credibility and warmth in equal measure.